Ivey Business School (Canada)
-
CapitalCare: Getting Lost in the Crowd
Mark Arnison; Sherrell Steele; Bob GravesCase IVEY-9B20A029-EMarketingIn July 2018 Sherry Schaefer, the Director, Foundation & Community Engagement at the CapitalCare Foundation (the Foundation) was facing an organizational branding/positioning problem. The Foundation, based in Edmonton, Alberta, Canada, was responsible for raising donations to support equipment and enrichment programs in long-term care facilities that provide long-term housing and medical care for sick and elderly people. The Foundation was compet...Starting at €8.20
-
Breaking the Silence at Work: (A) Taboo Topics
Kanina Blanchard, Alison Konrad, Karen MacmillanCase IVEY-W25584-EKnowledge and Communication, Leadership and People ManagementLike the society of which it is a part, the work world has not been immune to the plight of intolerance. Recognizing that while systemic changes are necessary, this case offers a powerful way to combat bias by empowering employees to speak up in order toStarting at €8.20
-
Breaking the Silence at Work: (B) Explore Your Own Stories
Kanina Blanchard, Alison Konrad, Karen MacmillanCase IVEY-W25586-EKnowledge and Communication, Leadership and People ManagementSupplement for product W25584.Starting at €5.74