Ivey Business School (Canada)
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Michael Aniballi (A)
Mitch Rothstein; Zahera SheikhCase IVEY-9B04C035-ELeadership and People ManagementMichael Aniballi is facing a major career transition as he completes his executive MBA degree. He attempts to evaluate three very different job offers by engaging in a thorough self-assessment.Starting at €8.20
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MacKenzie & Marr Guitars
Elizabeth M.A. Grasby; Cole FinnbogasonCase IVEY-9B13A038-EEntrepreneurship, MarketingIn 2013, the chief executive officer of the Canadian guitar manufacturer MacKenzie & Marr Guitars was reviewing all options to increase monthly sales, which were well short of the goal of 100 guitars a month or $1 million in annual revenue. Unlike its competitors in Canada, the company sold its products only online, promising delivery within 10 days and providing a seven-day return guarantee if the customer was not satisfied with the product. The...Starting at €8.20
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Colin's Car Detailing
Elizabeth M.A. Grasby; Cole FinnbogasonCase IVEY-9B14M008-EStrategyThe owner and founder of a small, independent car-detailing service considers several opportunities for his upcoming busy season. These opportunities include expanding the company’s services, purchasing a truck and becoming a mobile auto detailer, franchising the business or selling the business to pursue other work for the summer. With his undergraduate studies beginning in September, the owner’s top priority is to earn enough money to pay for t...Starting at €8.20
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Michael Aniballi (B)
Mitch Rothstein; Zahera SheikhCase IVEY-9B04C036-ELeadership and People ManagementIn this supplement to Michael Aniballi (A), product 9B04C035, Michael Aniballi describes how a thorough self-assessment helped him make a difficult career decision.Starting at €5.74