Ivey Business School (Canada)
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Tetra Bio-Pharma: Brand Building in the Cannabinoid Pharmaceutical Market
Jake Girard; Peter Voyer; Gerry KerrCase IVEY-9B20A003-EEntrepreneurship, MarketingTetra Bio-Pharma (Tetra) was a new firm operating in a murky but promising industry—cannabinoid-derived pharmaceutical products. But, the firm had been so involved in navigating drug development and approval processes that it had lost track of its identity. The firm did not define itself initially, and with its rapid growth, shifting strategies, evolving competencies, and plethora of alliances, Tetra needed a stronger focus. Adding to the turmoil...Starting at €8.20
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Fantasy Hockey: Trade or Contend
Kyle Maclean; Noah FluxgoldCase IVEY-9B20E013-EDecision AnalysisIn December 2019, a member of a fantasy hockey league had to decide whether to trade away his top talent in exchange for draft picks in the following year’s fantasy draft or to continue to compete for a position in the playoffs. If he traded his top players, he would forfeit his chances at competing for a championship; however, this move might put his team in a better position for the following year’s fantasy hockey season. He had access to the l...Starting at €8.20