Ivey Business School (Canada)
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IA Clarington: Target Click Funds
Chuck Grace; James A. Erskine; Michiel R. LeendersCase IVEY-9B09N022-EFinanceIn October 2008, the senior vice-president for product and business development at IA Clarington (IAC), a life and health insurance company, was preparing for a meeting with the president of IAC. The topic of discussion would be IAC's Target Click Fund, a mutual fund with an options-based guarantee structure targeted towards investors who were looking for growth along with capital preservation. The vice-president had been asked to render his opin...Starting at €8.20
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Lockhurst Hotels International (Spanish version)
Michiel R. LeendersCase IVEY-9A83DS04Service and Operations ManagementEl vicepresidente de las operaciones canadienses de Lockhurst Hotels International enfrenta la siguiente situación: el director de las operaciones en Ontario había recibido una oferta de trabajo con otra cadena de hoteles con un salario anual de U$15,000 sobre su sueldo actual. El vicepresidente se pregunta que acción, si alguna, debe tomar.Starting at €8.20
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Escape Outdoors: The Herschel Brand Mix Decision
Sherry Finney; Meghan Finney; Gemma WhyteCase IVEY-9B20A047-EEntrepreneurship, Marketing, StrategyThe co-manager and partner at Escape Outdoors (EO), North Sydney, Nova Scotia had to decide if the adoption of Herschel Supply Co. (Herschel) products—as part of her outdoor store’s product mix—was a good decision for her company. Herschel had never been included in the traditional outdoor mix of brands, and EO’s market was an older clientele than Herschel’s. Marketing factors affecting her decision to adopt a new brand included buyer behaviour, ...Starting at €8.20