Ivey Business School (Canada)
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RBC Mobile Wallet
Nicole R.D. Haggerty; Binny Samuel; Ramasastry ChandrasekharCase IVEY-9B16E008-EInformation TechnologiesIn October 2012, the executive vice-president (EVP) at the Royal Bank of Canada (RBC), Canada's leading bank, faced managerial dilemmas with regard to the launch of a mobile wallet. RBC had developed a cloud-based application that differed from industry standard SIM card–based payment methods. The EVP was evaluating areas of contrast between the two models as part of arriving at a decision. There was likelihood that the cloud solution was disrupt...Starting at €8.20
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Talisman Energy Inc.: The Decision to Enter Iraq
Pratima Bansal; Natalie SlawinskiCase IVEY-9B09M035-EStrategyIn June 2008, the chief executive officer of Talisman Energy Inc. (Talisman) and his senior executive team met with the company's board of directors. The purpose of this meeting was to debate Talisman's proposed entry into the oil-rich Kurdistan region of Iraq. This move was potentially very lucrative for Talisman but was fraught with risks. These risks were exacerbated by Talisman's previous foray into Sudan; during that expansion Talisman had b...Starting at €8.20
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Ultrabrand's Journey to a Smarter Web Analytics Product Offering
Binny Samuel; Ryan Ward-WilliamsCase IVEY-9B16E034-EEntrepreneurship, Information TechnologiesIn October 2014, the chief executive officer (CEO) of a high-end, invite-only digital branding firm was contemplating which (if any) web analytics service the company should offer to its clients. The CEO knew that in order to justify the high price his firm charged its executive and celebrity clientele, all ancillary services like web analytics reporting would have to be just as extravagant and just as functional as the core product—branded websi...Starting at €8.20
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East Coast Trail Association
W. Glenn Rowe; Natalie SlawinskiCase IVEY-9B07M021-EStrategyThe president of the East Coast Trail Association (ECTA), a non-profit organization located in St. John's, Newfoundland & Labrador, faces numerous challenges as he attempts to pursue the organization's 10-year dream of completing a 540 km coastal and wilderness trail on Newfoundland's Avalon peninsula. One of the largest obstacles standing between him and this goal is gaining access to the land on which the remaining sections of the trail will be...Starting at €8.20