Ivey Business School (Canada)
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Marble Slab Creamery: A Grand Occasion
Elizabeth M.A. Grasby; Renee ZatzmanCase IVEY-9B09A034-EMarketingThe franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta, in two weeks' time. This proposal is to include her chosen target market, the franchise location and decisions made regarding product variety and pricing. The franchise owner also has to decide how best to allocate her $10,000 promotional budget to gain exposure and bring customers into her sto...Starting at €8.20
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Sandcore Instruments (B)
Elizabeth M.A. Grasby; Renee ZatzmanCase IVEY-9B10C012-ELeadership and People ManagementThe vice-president of human resources at Sandcore Instruments has to make a recommendation to the company's president regarding a sales representative with a history of poor performance. In this supplement to Sandcore Instruments (A), product #9B10C011, the vice-president discovers that the sales representative has offered to perform service work for a customer on his own time at a much lower price if cash is paid. The vice-president must update ...Starting at €5.74
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Spencer Leadership Centre
Mary Gillett; Gillian HeiszCase IVEY-9B09B015-EAccounting and ControlThe chief financial officer (CFO) of the Richard Ivey School of Business (Ivey) is reflecting on the state of the school. Ivey's MBA program was just beginning its inaugural year in the new 12-month format at the Spencer Leadership Centre (Spencer), and all signs pointed to a successful start. However, it was becoming obvious to the CFO that the Executive Education programs at Ivey would face some serious capacity constraints, given the resulting...Starting at €8.20
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Cineplex Entertainment: The Loyalty Program
Kenneth G. Hardy; Renee ZatzmanCase IVEY-9B08A008-EEntrepreneurship, MarketingIn 2007, the marketing director for Cineplex Entertainment is trying to decide whether or not to proceed with a loyalty program that would provide incentives for customers to see more movies and events, and spend more on concessions. An important by-product would be the collection of detailed customer buying data. She has crafted four possible combinations of rewards and received proposals from three suppliers with experience in managing customer...Starting at €8.20
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Sandcore Instruments (A)
Elizabeth M.A. Grasby; Renee ZatzmanCase IVEY-9B10C011-ELeadership and People ManagementThe vice-president of human resources at Sandcore Instruments has to make a recommendation to the company's president regarding a sales representative with a history of poor performance. The vice-president must decide what action to take, including whether the sales representative should be terminated. The vice-president must consider how his decision will affect other employees in the Quebec sales network.Starting at €8.20
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Encana Corporation: Accounting for Foreign Currency
Darren Henderson; Chris Sturby; Gillian HeiszCase IVEY-9B12B031-EAccounting and Control, StrategyIn 2012, Encana is reassessing its choice for functional currency and presentation currency. Historically, Encana has used Canadian dollars for its functional currency and US dollars for its presentation currency, but changes in Encana’s operations over the past several years have caused the company to revisit its choices. For functional currency, Encana must determine whether Canada continues to represent its primary economic environment. Furthe...Starting at €8.20