Ivey Business School (Canada)
- Case
Kraft Foods Canada: Targeting the Millennials
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A015-EPublished: Jun 6, 2016Reviewed: Jun 6, 2016Format: pdfLanguage: English - Case
Methanex: Developing Strategy in a Commodity Industry
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13M066-EPublished: Jun 14, 2013Reviewed: Mar 28, 2016Format: pdfLanguage: English - Case
Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A002-EPublished: Jun 21, 2011Format: pdfLanguage: English - Case
Pillsbury Cookie Challenge (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11AS001Published: Apr 16, 2013Reviewed: Mar 8, 2018Format: pdfLanguage: Spanish - Case
Canopy Growth Corp.: Product Messaging for Recreational Cannabis
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A067-EPublished: Dec 22, 2016Reviewed: Dec 22, 2016Format: pdfLanguage: English - Case
Accounting Exam Irregularities in an MBA Program
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19C005-EPublished: Mar 29, 2019Reviewed: Mar 29, 2019Format: pdfLanguage: English - Case
Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A003-EPublished: Apr 8, 2011Format: pdfLanguage: English - Case
Pillsbury Cookie Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A001-EPublished: Feb 3, 2011Reviewed: Mar 8, 2018Format: pdfLanguage: English - Case
Unilever Canada: Redefining the AXE Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A066-EPublished: Dec 23, 2016Reviewed: Dec 23, 2016Format: pdfLanguage: English - Case
SalinaBear: Monetizing a YouTube Profile
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A063-EPublished: Jan 24, 2013Reviewed: Dec 19, 2012Format: pdfLanguage: English