Ivey Business School (Canada)
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Strong Tie Ltd.
Dan ThompsonCase IVEY-9B11N021-EAccounting and Control, FinanceThe CEO of Strong Tie received the draft 2008 financial statements for the company, which was a manufacturer of structural connectors used in the building industry. He began to question the company’s performance when he compared the statements to those of previous years. How were profits holding up given the intense price competition in the industry? Were attempts to lower costs through more automation paying off? Were the current problems in the...Starting at €8.20
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Delisle Industries
Dan ThompsonCase IVEY-9B15N014-EEntrepreneurship, FinanceIn 2011, the sole owner and chief executive officer of Delisle Industries received Delisle’s 2010 financial statements from the company’s auditors and compared the results with previous years. While she was very happy with Delisle’s rapid growth, she had a number of serious concerns about its future. In particular, she was concerned about operating problems that had arisen as a result of rapid expansion as well as Delisle’s dependence on one vend...Starting at €8.20
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Santé Au Naturel: Healthy to the Core
Robert Mackalski; Marc DucusinCase IVEY-9B17A069-EEntrepreneurship, MarketingSanté Au Naturel was a natural health boutique in Montreal’s downtown core. The company was off to a strong start in a growing market, but as its best-selling products became more mainstream, large retailers were entering the market, stealing customers, and driving down margins. In early 2017, Santé Au Naturel's owner reflected on further differentiation of her offering and targeted marketing; she wanted to improve her marketing mix to grow sales...Starting at €8.20
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Club Sportif MAA: Staying Ahead of the Game
Robert Mackalski; Delaney Brown; Marc DucusinCase IVEY-9B17A046-EMarketingClub Sportif MAA (the MAA) was an iconic fitness club and athletic institution in Montreal and the oldest fitness facility in Canada. In early 2017, the club’s president and general manager faced a changing market and pressure to ensure that the club evolved and remained competitive. Consumer and fitness trends had increasingly fragmented the market in this area, and the MAA membership declined since 2016. The MAA, which traditionally served a fa...Starting at €8.20
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Birks: The Sparkle of a Cherished Brand
Robert Mackalski; Alfred Jaeger; Marc Ducusin; Phoebe BalshinCase IVEY-9B18A014-EMarketing, StrategyBy 2016, Birks Group Inc. (Birks) had largely recovered from the 2008 financial crisis and was posting profits again. Birks was a high-end designer and manufacturer of Birks-branded jewellery and a mono-brand and multi-brand retailer of luxury jewellery and watches. It operated 29 retail outlets across Canada under its Maison Birks and Brinkhaus banners and 17 stores in two U.S. states (Florida and Georgia) under the Mayors banner. After restruct...Starting at €8.20
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Darlarna Furniture Ltd.
Dan ThompsonCase IVEY-9B10B002-EAccounting and Control, Entrepreneurship, FinanceDarlarna is a manufacturer of high-end Swedish-style furniture. It has grown rapidly since its formation in 2005 and is currently attempting to expand into the U.S. market. In early 2009, after releasing the financial statements from the accountants, the owner became very concerned about a dramatic decrease in profits and all the bad news relating to the financial crisis in the United States. A chartered accountant was hired to conduct an analysi...Starting at €8.20
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Fody Foods: Eating Life to the Fullest
Robert Mackalski; Marc Ducusin; Marika Lapointe; Emma ClaytonCase IVEY-9B19A002-EEntrepreneurship, MarketingFODY Foods Inc. (Fody) was a Canadian-based entrepreneurial manufacturer and marketer of a line of food products designed for people suffering from irritable bowel syndrome (IBS), a condition that affected an estimated one billion people worldwide. With public awareness of the socially sensitive condition growing, Fody’s founder needed to figure out how to market the company’s line of products while creating a new category in the process.Starting at €8.20
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Cunningham’s Pub: Halle-Lujah for Wings
Mary Dellar; Robert Mackalski; Nicolette Papastefanou; Marc DucusinCase IVEY-W25213-EEntrepreneurship, MarketingNew opportunities, challenges, and decisions arose for a pub owner and his business partners when celebrity Halle Berry raved on social media about the hot wings served at the pub. Berry's post sparked an unprecedented 28-day sellout and a firestorm of news coverage that kept the business going at a time when the restaurant industry was suffering from government-imposed restrictions due to the COVID-19 pandemic. The pub owner and his partners won...Starting at €8.20