Ivey Business School (Canada)
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Dudley, Dentists and Design: A 3D Disruption Dilemma
Glenn Brophey; Evan StubbertCase IVEY-9B15M061-EEntrepreneurship, StrategyThe managing partner of Proto3000, a 10-year-old 3D Printing services and supply firm, was both gratified by the recent explosion of popular media coverage of 3D Printing that was certain to bring his firm additional opportunities, and concerned as to how his company could maintain their broad leadership position as new competitors began to join the fray. As the managing partner began thinking about what to do next, he wondered whether he should ...Starting at €8.20
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DataUnison: The eBay Reseller Strategy
Rebecca A. Grant; Meghan StothersCase IVEY-9B07E014-EEntrepreneurship, Information TechnologiesIn 2005, e-business was on the rise again, and one of the companies that was doing well was eBay, the most successful online auction website. In addition to generating revenue, transactions on eBay also produced a substantial amount of data about purchases, prices and products. The chief executive officer (CEO) of the 18-month-old company, Advanced Economic Research Systems, Inc. (AERS) analyzed this data for consumers and businesses interested i...Starting at €8.20
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A Project Dilemma at Canadian Shield Insurance
Glenn Brophey; Cristobal Sanchez-Rodriguez; Derek Stacey; David HemsworthCase IVEY-9B11E010-EEntrepreneurship, Information Technologies, Leadership and People Management, StrategyIn market-leading firms, software development is often undertaken by in-house teams to address specific information systems (IS) needs — in part because nothing that fits specific needs is commercially available. These projects often end up taking longer than planned and exceeding ever-growing budgets.In this case, in-house software development of an information system for Canadian Shield Insurance was finally nearing completion (over budget and ...Starting at €8.20
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iStockphoto.com: Turning Community into Commerce
Rebecca A. Grant; Meghan StothersCase IVEY-9B07E013-EEntrepreneurship, Information TechnologiesWhen the founder of iStockphoto.com started the company in 2000, his objective was to share his vast collection of stock photography with graphic designers worldwide, and, in the process, help others do the same. By 2002, the organization was a respected and successful online community, but the founder and his partners now had to consider the profitability of their company. iStock was founded on community and collaboration - not commerce. Should ...Starting at €8.20