Ivey Business School (Canada)
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Alta and SAIT: A Potential Private-Public Partnership
Michael Roberts; Travis GuayCase IVEY-9B13M100-ELeadership and People Management, StrategyA proposed private-public partnership (P3) involves a Calgary-based private enterprise, Alta Injection Molding (Alta), the Southern Alberta Institute of Technology (SAIT) and the government of Canada. Alta has been chosen to collaborate with SAIT because it developed a unique way to generate revenue throughout its value chain. Alta’s strategy towards fostering innovation revolves around a seven-step approach to turnkey innovation. In this P3, Alt...Starting at €8.20
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Camp Wahanowin (Spanish version)
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12AS03MarketingEl propietario y director de un campamento residencial de verano para niños reconoce la necesidad de hacer algunos cambios para la próxima temporada. Su objetivo principal es aumentar el número de campistas. Específicamente, se necesitan iniciativas de venta para reforzar las sesiones de agosto, un mes cuando el campamento experimenta disminución de matrícula. Tiene algunas decisiones claves, incluyendo en qué grupo enfocar, cómo promover las ses...Starting at €8.20
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Windmill Microlending: Converting Potential to Prosperity
Catherine Pearl; Michael Roberts; Channing BrownCase IVEY-9B20M084-EEntrepreneurship, StrategyWindmill Microlending, was established in 2004 by a group of community activists who saw the need to help Canadian newcomers restart their careers. The organization offered microloans to help pay the costs of reaccreditation and training. The organization’s first chief executive officer was hired in February 2017, and by September 2017, she had formulated a new vision for the organization that would address three goals: growing the number of clie...Starting at €8.20
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Mobiroo Inc.
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12M083-EEntrepreneurship, StrategyThe founder and chief executive officer of Mobiroo Inc. must make several decisions regarding the future of his mobile application (app) gift card company. Mobiroo had created the first app gift card for Android and Blackberry users ? similar to the iTunes gift card for iPhone users. Over the past two years, the company had experienced phenomenal growth in the business-to-business space, selling a white-labelled app storefront to mobile carriers ...Starting at €8.20
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Camp Wahanowin
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12A003-EMarketingThe owner and director of a residential summer camp for children recognizes the need to make some changes to achieve his primary objective of increasing the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions, and what to charge for any new product...Starting at €8.20