Ivey Business School (Canada)
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Prelko Marketing Systems Inc.
Elizabeth M.A. Grasby; Eli GladstoneCase IVEY-9B12B004-EAccounting and ControlThe president and chief executive officer of Prelko, a firm that, among other services, provides personalized printing for large companies, must decide if a new printing software application from Europe is appropriate for use by the company. The company’s printing business has been in decline and the president must determine whether the company should cease offering printing services entirely to its customers, or if there is a profitable way to r...Starting at €8.20
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Fody Foods: Eating Life to the Fullest
Robert Mackalski; Marc Ducusin; Marika Lapointe; Emma ClaytonCase IVEY-9B19A002-EEntrepreneurship, MarketingFODY Foods Inc. (Fody) was a Canadian-based entrepreneurial manufacturer and marketer of a line of food products designed for people suffering from irritable bowel syndrome (IBS), a condition that affected an estimated one billion people worldwide. With public awareness of the socially sensitive condition growing, Fody’s founder needed to figure out how to market the company’s line of products while creating a new category in the process.Starting at €8.20
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Duffinbear Inc.
Elizabeth M.A. Grasby; Eli GladstoneCase IVEY-9B12B008-EAccounting and ControlRob Hantziano, president and founder of Duffinbear Inc., must review the various financing and investing transactions that have taken place over the fiscal year 2011.Starting at €8.20