Ivey Business School (Canada)
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Cate & Levi: Evaluating Options for Growth
Brian AndersonCase IVEY-9B12M002-EEntrepreneurship, StrategyIn 2011, Cate & Levi is a specialty gift manufacturer — primarily of children’s toys and clothing — based in Toronto, Canada. The founder of Cate & Levi is pondering growth options for his firm, recognizing that the business model so successfully employed to earn the company its first $1 million in revenues is not likely to sustain the company’s momentum. Just three years old, the company has grown dramatically in no small part due to its unique ...Starting at €8.20
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Graham's Pharmacy: Traditional Care, Modern Solutions
Nicole Bérubé; R. Frank DelangheCase IVEY-9B16A047-EEntrepreneurship, MarketingIn 2012, Graham’s Pharmacy opened to offer more traditional pharmacy services and counselling in contrast to franchise pharmacies. The business was the brainchild of a pharmacist and entrepreneur with a strong commitment to the pharmacist profession. Located in the heart of the historic business sector of Kingston, Ontario, Graham’s Pharmacy had taken over a historic building that formerly housed a bank. The pharmacy was intended to improve the q...Starting at €8.20
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Kinsip: Marketing Spirits, Maple Syrup, And Hand Sanitizer
Nicole Bérubé; Geoffrey T. PondCase IVEY-9B21A017-EMarketing, StrategyIn May 2020, the three cofounders of Kinsip House of Fine Spirits (Kinsip), a craft distillery located on a farm in Prince Edward County, Ontario, Canada, felt a great sense of accomplishment. The distillery had a varied product mix that included light anStarting at €8.20
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FLYHT: Crossing the Chasm
Brian Anderson; Ken MarkCase IVEY-9B12A022-EEntrepreneurship, MarketingAeroMechanical Services, Ltd. has a superior aircraft-monitoring product, FLYHT, which is significantly more advanced than the typical flight data recorder used by airlines. It can be easily installed and provides a wide range of real-time information that could be critical for airlines looking to reduce costs and improve safety. Yet it continues to struggle to get its solution adopted by major airlines. The vice president of business development...Starting at €8.20