Ivey Business School (Canada)
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IMAX: Larger Than Life (Spanish version)
Anil NairCase IVEY-9B09MS19Entrepreneurship, StrategyIMAX ha participado en varios aspectos de la industria del cine del grande-formato: la producción, la distribución, las operaciones del teatro, desarrollo de sistemas y de arrendamiento financiero El caso ilustra el uso de IMAX de sus capacidades únicas para seguir una estrategia enfocada de la diferenciación. IMAX fue centrado inicialmente en las películas del formato grande que fueron educativas con todo el entretenimiento, y los teatros fueron...Starting at €8.20
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Oliver’s Diner
P. Fraser Johnson; Larry MenorCase IVEY-9B16D008-EEntrepreneurship, Service and Operations ManagementThe owner of Oliver’s Diner in Grand Bend, Ontario, was confident that his new venture would be a success. His diner had become an instant hit with local cottagers and tourists, often leading to long waiting lines at peak periods. However, the popularity of the restaurant had led to some “growing pains,” and the owner wanted to improve his operation. In particular, he was concerned the high volume of customers had placed a strain on his staff, pa...Starting at €8.20
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American Express Canada
Larry Menor; Ramasastry ChandrasekharCase IVEY-9B12D022-EService and Operations ManagementThis case examines how a premium credit card company, American Express Canada (Amex Canada), is attempting to differentiate itself from its competition and to realize value for—and from—its cardholder members through a focus on providing apt quality services and servicing. In April 2011, the president and chief executive officer of Amex Canada is considering his options in sustaining the company's stance in the ultra-rich end of the premium payme...Starting at €8.20
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IMAX: Larger Than Life
Anil NairCase IVEY-9B09M019-EEntrepreneurship, StrategyIMAX was involved in several aspects of the large-format film business: production, distribution, theatre operations, system development and leasing. The case illustrates IMAX's use of its unique capabilities to pursue a focused differentiation strategy. IMAX was initially focused on large format films that were educational yet entertaining, and the theatres were located in institutions such as museums, aquariums and national parks. However, IMAX...Starting at €8.20
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Onnie Jewellers
P. Fraser Johnson; Larry MenorCase IVEY-9B17D010-EService and Operations ManagementIn 2017, the owner of Onnie Jewellers in Leamington, Ontario, and her daughter were preparing for their annual summer promotion event. Held in mid-August, the invitation-only summer promotion event at the store had become hugely successful and very popular with Onnie’ Jewellers' clientele. The owner and her daughter were reviewing data from the previous year’s event and discussing potential changes that would improve the customer's shopping exper...Starting at €8.20