Ivey Business School (Canada)
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Griffiths Energy International: The Board's Dilemma (B)
Gerard Seijts; Dawn OosterhoffCase IVEY-9B18C032-EEntrepreneurship, Leadership and People Management, StrategySupplement for product 9B18C031.Starting at €5.74
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Kellie Leitch: Authenticity in Leadership
Gerard Seijts; Dawn OosterhoffCase IVEY-9B19C007-ELeadership and People ManagementKellie Leitch, a long-time member of Canada's Conservative Party but a relative newcomer as an elected politician, ran in the party's 2017 election for a new party leader. Her platform addressed several issues, but the media focused on two: a commitment to institute screening of newcomers to the country for their adherence to Canadian values and a platform of anti-elite initiatives. By the time the election for leader was held in May 2017, Leitch...Starting at €8.20
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Hope Blooms: Marketing a Social Enterprise after Dragons' Den
Margaret McKee; Ethan Pancer; Chantal HervieuxCase IVEY-9B16A052-EEntrepreneurship, MarketingHope Blooms was a social enterprise based out of Halifax, Nova Scotia, that grew its own garden produce and manufactured and sold a line of herb dressings. For a small social enterprise, it was remarkably successful. Hope Blooms had appeared on CBC’s Dragons’ Den and was constantly selling out of its products in local markets. In addition, it had secured placement in a national grocery retailer and was continuing to fulfill its social mission of ...Starting at €8.20
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NewStar Marine & Scooter: Growing a Family Business
Spencer Wiechert; Ethan PancerCase IVEY-9B17A043-EEntrepreneurship, MarketingNewStar Marine & Scooter Inc. was a small family-owned retail operation in Eastern Passage, Nova Scotia. It offered a diverse range of products, from boats and motors to scooters and trailers, all under one roof. For a small family business, it was very successful. Sales grew from $198,000 in the first year to over $600,000 by year three, despite little marketing, few part-time staff, and an unconventional operational strategy. By February 2017, ...Starting at €8.20
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East Coast Lifestyle: Expanding a Regional Apparel Brand
Ethan Pancer; Anna Ferguson; Maxwell PooleCase IVEY-9B17A035-EEntrepreneurship, Marketing, StrategyIn its first three years, East Coast Lifestyle, a Nova Scotia-based apparel company and one of Canada's fastest-growing business ventures, sold more than 500,000 products and received plenty of publicity from celebrities who wore its gear. To continue its substantial growth, the company needed a market that offered room for expansion. In early 2017, the 25-year-old chief executive officer faced several options, including developing the company’s ...Starting at €8.20
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Griffiths Energy International: The Board's Dilemma (A)
Gerard Seijts; Dawn OosterhoffCase IVEY-9B18C031-EEntrepreneurship, Leadership and People Management, StrategyIn 2012, Griffiths Energy International Inc. had secured the land leases needed to begin drilling for oil in Chad and was preparing for an IPO. During the due diligence, the company’s lawyers found consulting contracts that appeared to be payments to a public official to gain a business advantage. While bribing officials was not uncommon in Chad, it was a criminal offence in Canada. The company’s senior executive team was new, and the founder and...Starting at €8.20