Ivey Business School (Canada)
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Cineplex, Inc.
John S. Haywood-Farmer; Dino Pupulin; Peter HryniakCase IVEY-9B15D008-EService and Operations ManagementIn early 2013, the senior vice-president of customer strategies at Toronto-based Cineplex Inc. (Cineplex) was sitting in her office, working on the firm’s strategy. The firm’s chief executive officer had asked the VP to examine some strategic alternatives and present them at the upcoming meeting of the company’s board of directors. One of Cineplex’s major concerns stemmed from the seemingly inexorable continued reduction in theatrical-release win...Starting at €8.20
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Rotary Cove Beach
Elizabeth M.A. Grasby; Greg SmithCase IVEY-9B11M030-EStrategyThe branch manager of the YMCA Goderich-Huron considers a change in operations for the beachfront property at Rotary Cove Beach, which has been unprofitable for years. She needs to assess how a number of factors, including financial considerations, might change operations for the coming year. Her assessment and recommendations would have to fit with the branch’s overall financial strategy while considering the various stakeholders involved, inclu...Starting at €8.20
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Toronto Transit Commission: Service Quality and Customer Perception
Jana Seijts; Dino Pupulin; Ken MarkCase IVEY-9B12M098-EStrategyThe chief public relations (PR) strategist for SG Media is using the Toronto Transit Commission (TTC) as an example in her public relations training session. In 2011, the TTC has been in the news because of a combination of poorly managed fare hike announcements and the perception of lax service quality. Consumers have taken to publishing, on social media sites, images of TTC employees seemingly in violation of service standards. The strategist i...Starting at €8.20
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Envy Rides Incorporated
Elizabeth M.A. Grasby; Greg SmithCase IVEY-9B10N033-EFinanceThe newly appointed manager of commercial accounts considers a loan request from the owner of a recreational motorsport dealership in the amount of a $60,000 long-term loan for renovations and the addition of a tattoo parlor. The owner has also requestedStarting at €8.20