Ivey Business School (Canada)
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The Tim Hortons Brier
Matthew Thomson; Jason MelhuishCase IVEY-9B11A041-EMarketingThe Tim Hortons Brier is the annual Canadian men’s national curling championship. In the case, students will assume the role of Peter Inch, chair of the 2011 Brier Host Committee, to create and finalize the promotional plan for the 2011 Brier, to be held in London, Ontario. Inch’s objectives are two-fold: i) create interest for the event and the sport of curling and ii) execute a safe and profitable event.Starting at €8.20
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IMAX Expansion in BRIC Economies (Revised)
Dwarkaprasad Chakravarty; Paul W. BeamishCase IVEY-9B15M028-EStrategyIn 2014, IMAX is a Canadian-based company synonymous with large-format, high-quality cinematic experiences. Following four decades of innovation, the bulk of its revenue now comes from providing technology to mainstream movie studios and multiplex exhibitors. IMAX has more than 900 cinema screens in 58 countries, with nearly half of them located in North America. Its chief executive officer believes that the route to becoming a billion-dollar com...Starting at €8.20
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Sunset Grill at Blue
John S. Haywood-Farmer; Dina Ribbink; Jason MelhuishCase IVEY-9B10D015-EEntrepreneurship, Service and Operations ManagementA partner and owner of the Sunset Grill at Blue Mountain in the ski village at Blue Mountain, Ontario, had very mixed emotions. The restaurant had just finished its first year of operation and had broken even, and had been named as the Business of the Year in the counties of Simcoe and Grey. Yet the owner knew that operations were still far from perfect. Queues of waiting customers were very long, food orders were delivered slowly, and tensions w...Starting at €8.20
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WWF's Living Planet @ Work: Championed by HP
Oana Branzei; Haiying Lin; Dwarkaprasad ChakravartyCase IVEY-9B14M014-EStrategyAWARD WINNING CASE: European Foundation for Management Development (EFMD) Case Writing Competition 2014 — Corporate Social Responsibility category. Leading up to the completion of a successful partnership between Hewlett-Packard Canada and World Wildlife Fund Canada, the two individuals who championed the program contemplate their separate and joint next steps: should their organizations renew or exit the partnership? Together, they had designed ...Starting at €8.20