Stanford Graduate School of Business (USA)
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Scoot: Singapore Airlines’ Low-Cost Carrier Strategy
Carroll, Glenn; Sørensen, Jesper; Schifrin, DebraCase SGSB-SM321-EStrategyIn December 2019, Scoot, the low-cost carrier (LCC) launched by Singapore Airlines Limited in 2011, had successfully established itself in the Asian market, having flown over 65 million passengers to 68 destinations with a fleet of 48 aircraft. Scoot accounted for 14 percent of seat capacity in Singapore, and 43 percent of LCC capacity out of the country. In 2016, SIA fully acquired and integrated the local LCC Tigerair into Scoot. Scoot’s gr...Starting at €8.20
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Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (B)
Shaw, K; Schifrin, DCase SGSB-HR44B-EThis is the follow up case to “Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (A).” This (B) case presents the results of the company’s two major people analytics projects, which are described in the (A) case. The first project used data to identify empirically the traits of great managers and subsequently identify who might or might not be a great manager. This enabled RBC to help those managers who could...Starting at €5.74
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BuildDirect: Constructing a Culture that can Weather the Storms
Sutton, R; Rao, H; Hinds, RCase SGSB-E526-EEntrepreneurshipAfter a delayed shipment of flooring materials impeded Jeff Booth’s ability to complete a construction project on schedule, he, along with cofounder Robert Banks, was determined to solve the inefficiency of the heavyweight building supply industry. They founded BuildDirect, an e-commerce company based on a sophisticated technology platform that optimized the shipment of home improvement products. Since its founding in 1999, BuildDirect faced se...Starting at €8.20
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San Leon Energy: Hydraulic Fracturing in Poland
Rice, C; Zagart, A; Myers, ACase SGSB-IB101-EThis case explores how to manage the political risks of using a controversial energy extraction technology in the European Union. San Leon Energy, an Irish energy firm, was committed to developing large unconventional shale gas reserves in Poland. To reach these reserves, San Leon needed to use a technique called hydraulic fracturing (“fracking”). Pioneered in the United States during the early 2000s, fracking involved pumping a mixture of water...Starting at €8.20
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Engyn in Iraq: Choosing Between Baghdad and Erbil
Rice, C; Zagart, A; Nicas, CCase SGSB-IB102-EWhen the Iraqi Oil Ministry held its first licensing round after the fall of Saddam Hussein, more known oil reserves were put up for bid than at any other moment in history. Allured by the opportunity, the chief executive of Engyn Oil & Gas (a fictional firm) began exploring ways to enter the Iraqi market. The CEO soon discovered that the endeavor was fraught with risks. The biggest political minefield was the long running power-sharing disput...Starting at €8.20
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Mekelle Farms: Poultry Entrepreneurship in Ethiopia
Lee, H; Kennedy, M; Elist, JCase SGSB-IDE05-EInnovation and ChangeAfter deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs operating in an emerging market context. The partners identify Ethiopia as a country in which to build their business because of its favorable investment climate, and they decide to ...Starting at €8.20
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Leopard Capital: Private Equity in Cambodia
Meehan W; Pfleiderer P; Kennedy M, McCoy D; Melvin SCase SGSB-F279-EFinanceThis case describes the formation and operation of Leopard Capital, a “Frontier Market Private Equity Fund” from its establishment in 2007 up through the end of 2012. The case focuses on the fund’s founder, Douglas Clayton, and his history doing business in Asia and what led him to the decision to start Leopard Capital as a Cambodia- focused private equity fund, and later to expand into other frontier markets such as Mynmar, Mongolia, and Haiti....Starting at €8.20
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The Abraaj Group: Making of a Global Private Equity Firm
William F. Meehan, Ali GaraCase SGSB-F312-EFinanceThe case looks at how The Abraaj Group has emerged as a global private equity firm and came to define its focus and strategy in this process. While the local knowledge and relationships is considered to be critical for value creation in the private equity industry, firms often seek to expand geographically as their funds and resources increase. The case explores how a global firm like Abraaj can balance the need to focus on local networks and kno...Starting at €8.20
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Ratification Politics and Preferential Trade Agreements: Malaysia and the CPTPP
Gaikwad, Nikhar; Scheve, Kenneth; van Lieshout, ElisabethCase SGSB-P99-EEconomicsWhat does the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) mean for a country like Malaysia? This case investigates the far-reaching domestic ramifications of this type of “mega-regional agreement,” as well as how international agreements can be an important way to strengthen alliances and global standing. The case asks students to evaluate an important decision facing Prime Minister Mahathir Mohamad, a long-servi...Starting at €8.20
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Boubyan Bank: Driving Digital Banking in the Middle East
Barnett, William; Siegel, Robert; AlJasem, LailaCase SGSB-SM338-EStrategyBoubyan Bank in 2009 was Kuwait’s smallest bank, with 10 branches located in commercial areas—and an increasing number of non-performing loans as the fallout from the 2008 global financial crisis continued. The case study tracks what happened following the bank’s acquisition by the National Bank of Kuwait, a conventional bank that looked to bring in an Islamic bank to service customers who needed products and services structured to adhere to prin...Starting at €8.20