Ivey Business School (Canada)
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Burberry's New Challenges
June Cotte; Marta JarosinskiCase IVEY-9B17A014-EMarketing, StrategyIn 2014, Burberry’s new chief executive officer was facing a changing environment and digital disruption in the luxury fashion industry. The Burberry brand image had improved considerably over the past decade. However, several changes within the fashion wStarting at €8.20
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Oakville Hydro Optimum Engine Selection
Peter C. Bell; Xinghao Yan; Scott Mudie; Mark Visscher; Aman RainaCase IVEY-9B10E025-ECorporate GovernanceThe president of Oakville Hydro Energy services needed to make a decision on the installation of an electricity-generating engine at the regional municipal Wastewater Treatment Plant in Burlington, Ontario. This engine installation was in support of the production of green power, and the Ontario Power Authority (OPA) had introduced a feed-in tariff that paid a premium for the generation of this type of green power. One of three specific engines w...Starting at €8.20
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getClarity Inc. (A)
Xinghao Yan; Mathew MacFayden; Matthew MordenCase IVEY-9B14E015-ECorporate GovernanceGetClarity Inc. is a start-up firm that specializes in the accumulation, analysis and sale of various types of data, including the firm’s own data, which has been attained through an exclusive contract. The company’s current job involves working for an auto-manufacturing client to identify a potential location for a new dealership. Two young analysts conduct data analysis on the age of the area and the market size, based on the customer demograph...Starting at €8.20
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Burberry
June Cotte; Marta JarosinskiCase IVEY-9B14A014-EMarketing, StrategyIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Starting at €8.20
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getClarity Inc. (B)
Xinghao Yan; Mathew MacFayden; Matthew MordenCase IVEY-9B14E016-ECorporate GovernanceSupplement to getGlarity (A) (see 9B14E015). An Excel spreadsheet for this supplement is available (see 7B14E016).Starting at €5.74