Ivey Business School (Canada)
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Sorel Life Insurance Company: Improving Underwriting Performance
P. Fraser Johnson; Shu ChaCase IVEY-9B19D008-EService and Operations ManagementOn Monday, July 23, 2018, the operations manager at Sorel Life Insurance Company in Montreal, Quebec was preparing for a meeting scheduled for Friday. The meeting was called by her boss, the vice-president of operations, to discuss Sorel’s second quarterStarting at €8.20
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Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup
Derrick Neufeld; Ning Su; Ken Mark; Vy Hoang; Michael LaPalme; Angela VavitsasCase IVEY-9B19E003-EEntrepreneurship, Information Technologies, StrategyIn 2016, Toronto entrepreneur Andy Hoang was working to launch a new business, Aviron Interactive Inc., a developer and marketer of interactive rowing machines that would use gamification to allow users to work out with others through a virtual connection and an innovative, remotely-activated resistance adjustor. Hoang wanted to create the new business by wrapping an outsourced services model around a central core that included the key business i...Starting at €8.20