Ivey Business School (Canada)
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For the Love of Laundry: Comparing Organizational Forms to Scale a Social Enterprise
Kent Walker; Ian Stecher; Francine Schlosser; Megain O'Neil-RenaudCase IVEY-9B18M008-EEntrepreneurship, StrategyThe London, Ontario, social enterprise For the Love of Laundry was founded in 2014 with the intention of selling homemade, eco-friendly soaps and using the profits to fund free laundry events in the community. In 2017, the founder's goal was to increase the scale of the business and its social impact. She needed to decide how to structure the organization to increase its scale while maintaining control of its strategic direction. The founder comp...Starting at €8.20
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The Detroit River International Crossing Bridge
Kent Walker; Saeed RahmanCase IVEY-9B13M114-EStrategyThis case discusses the only privately owned bridge between Canada and the United States and the possible construction of a second competing and publicly owned bridge. With an upcoming crucial vote on the fate of the public bridge, a Michigan student must decide how to vote and whether she believes that a central public infrastructure should be privately held. She contemplates a deeper issue as well – the fundamental principle of capitalism, a sy...Starting at €8.20
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CMNGD (Commongood) Linens: Scaling a Work-Integration Social Enterprise
Simon Parker; Houston PeschlCase IVEY-9B18M129-EEntrepreneurship, StrategyIn June 2018, the co-founder of a work-integration social enterprise in Calgary, Alberta, called CMNGD (Commongood) Linens, took stock of the impact her venture had on helping homeless people get back on their feet and into meaningful employment. Her ambiStarting at €8.20
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Entrepreneurial Leadership at Maritime Bus
Edward Gamble; Simon Parker; Peter W. Moroz; Parker Baglole; Ryan CassidyCase IVEY-9B14C037-EEntrepreneurship, Finance, Leadership and People ManagementAn entrepreneur in Atlantic Canada believes he has a five to six year window to capitalize on the growth of his newest venture, Maritime Bus, a passenger transportation and parcel delivery service, before his retirement. Having turned around a business that lost $12 million over the previous eight years in less than six months, he believes he has the opportunity to continue this success. However, he is unsure what strategies to follow to achieve ...Starting at €8.20
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Rivest Farms: Farming Approaches and the Four Ps
Kent Walker; Ryan DonallyCase IVEY-9B16M011-EEntrepreneurship, StrategyHaving previously raised pigs on his farm with unsuccessful results, a Canadian farmer has always dreamed of reintroducing pigs to his cash crop farm. The decision is particularly difficult, as he must consider not only the financial viability of his options, but also the environmental costs, benefits, and the welfare of the animals and workers — collectively referred to as the Four Ps (profits, planet, people, and pigs). Although the market for ...Starting at €8.20
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Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B19M061-EEntrepreneurship, StrategyIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fStarting at €8.20
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SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth
Simon Parker; Peter W. MorozCase IVEY-9B21A023-EEntrepreneurship, MarketingAlicia Soulier, owner of Capelli Salon Studio, a hair salon in Saskatoon, Saskatchewan, has developed an application (app) that can help save hair salons thousands of dollars per month in hair colour costs. However, she is struggling to recruit enough subscribers to her new software as a service (SaaS) company, SalonScale. With the diversion of her attention from her hair salon to the app threatening her core business, Soulier must soon decide on...Starting at €8.20
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Biblio Credit Union: Social Inequality and the Living Wage
Kent Walker; Curtis LabutteCase IVEY-9B17M020-EStrategyIn 2016, the community engagement manager at Biblio Credit Union, a financial institution in Ontario, Canada, was concerned about rising social inequality. The company was respected in the community for its high business ethics and careful attention to corporate social responsibility. Although most of the company’s employees were paid well, some employees received little more than the minimum wage. The community engagement manager wondered how to...Starting at €8.20
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Neechie Gear: Pivoting in an Aboriginal Start-up
Peter W. Moroz; Simon Parker; Edward GambleCase IVEY-9B15M049-EEntrepreneurship, StrategyA young Aboriginal entrepreneur faces three major challenges to growing his lifestyle apparel business. First, he has been unable to find a trusted partner who is both competent and passionate about the venture. Second, he is spread thinly across the multiple roles involved with running and growing the business. Third, he has not yet fully tested any of the proposed business models to determine whether they will require considerable investment or...Starting at €8.20
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Sofame Technologies Inc.: Reorganizing for Growth
Simon Parker; Ken MarkCase IVEY-9B17M156-EEntrepreneurship, StrategyIn late 2015, the chairman of Sofame Technologies Inc. (Sofame), a Montreal-based manufacturer and marketer of energy-recapture systems, faced a dilemma. The firm, which transformed the waste heat generated by hot water and exhaust gases into usable energy, had struggled for more than a decade as it coped with low gas prices and a failed carbon credits management subsidiary. Sofame had just been delisted from the stock market and was precariously...Starting at €8.20