Ivey Business School (Canada)
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Uncle Betty's: Toronto's Most Innovative Chef-quality Diner
Ariff Kachra; Qasim PiraniCase IVEY-9B14M050-EEntrepreneurship, StrategyA couple who had moved to a new home in Toronto noticed that the area did not offer any dining options similar to the New York diners they had loved in their four years of living there. The couple, who had two young children, could not find a place nearby that was child-friendly and served chef-quality food. Rather than waiting for someone else to fill the gap in the upscale neighbourhood, the couple opened Uncle Betty’s. The restaurant was succe...Starting at €8.20
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Rogers Communications Inc.
Ariff Kachra; Kevin MelhuishCase IVEY-9B11M015-EStrategyRogers Communications’ new president and chief executive officer (CEO) contemplated the future growth opportunities of the company. The CEO was taking control of Rogers at a high point — it was a powerful player in all areas of the telecommunications sector including wireless, television, Internet telephone, and landline telephone. However, competition in the industry was also at an all-time high and innovations were abounding. The CEO knew that ...Starting at €8.20
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Molson Canada: Social Media Marketing
Deborah Compeau; Israr QureshiCase IVEY-9B08A014-EMarketingThis case describes Molson’s experiment with social media for creating brand awareness. In November 2007, Molson, part of the Molson Coors Brewing Company, ended a social media promotion after facing criticism that it promoted binge drinking. Molson was faced with the difficulty of how quickly the contents of social media could spread to various audiences. The case encourages readers to ponder whether Molson’s action was the only option available...Starting at €8.20
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Molson Canada: Social Media Marketing (Spanish version)
Deborah Compeau; Israr QureshiCase IVEY-9B08AS14MarketingEste caso describe experimentos de Molson con los medios sociales de comunicación para crear conocimiento de marca. Ilustra los temas implicadas en la comercialización de los medios de comunicación sociales. Molson se enfrentó con el desafío de cómo rápidamente el contenido de los medios de comunicación social podría extenderse a diversos grupos. Había un peligro real de salir afuera de su control si Molson no responderían con rapidez El caso ani...Starting at €8.20
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Loewen Group
Mary M. Crossan; Ariff KachraCase IVEY-9A98M008-EStrategyService Corporation International, the world's largest funeral consolidator, has just made a formal takeover bid for the Loewen Group, its key competitor. The offer is approximately 50 per cent above the price at which Loewen Group stock traded 30 days ago. Should Loewen Group fight the takeover, or should it accept it? This case helps students understand how to evaluate a company's strategy relative to its external environment and internal capab...Starting at €8.20