Ivey Business School (Canada)
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Hudson Nuptials (A)
Stewart Thornhill; Ryan LittleCase IVEY-9B07M001-EEntrepreneurship, StrategyHudson Nuptials is a Toronto-based company created to take advantage of Canada's exclusive worldwide status as a provider of marriages to non-resident, same-sex couples. The company's president is struggling with whether to provide standardized wedding packages or to provide customized experiences to each client.Starting at €8.20
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Hudson Nuptials (B)
Stewart Thornhill; Ryan LittleCase IVEY-9B07M002-EEntrepreneurship, StrategyThe company's co-founders reflect on the potential for the company, which was created to take advantage of Canada's exclusive worldwide status as a provider of marriages to non-resident, same-sex couples; to expand into other lines of business, such as research and consulting. They must decide whether to expand into other opportunities, refocus the company entirely on other opportunities or maintain a focus on providing weddings. This is a supple...Starting at €5.74