Ivey Business School (Canada)
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Custom Closet Contractors: Making the Database Cut
Derrick Neufeld; Michael Schwartz; Michael GencarelliCase IVEY-9B18E004-EInformation TechnologiesIn the summer of 2017, after completing his third year of business school, a student was eager to apply his newly developed business and technology skill sets at his father’s company during his four-month summer position. His father’s business, Custom Closet Contractors, designed and manufactured custom home organization solutions for home builders and individual clients. In the past year, the successful company’s sales growth had slowed, while e...Starting at €8.20
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Foxcore Retail (B): Database Implementation
Derrick Neufeld; Liam Corrigan; Michael GencarelliCase IVEY-9B18E017-EInformation TechnologiesSupplement for product 9B18E016.Starting at €5.74
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Fody Foods: Eating Life to the Fullest
Robert Mackalski; Marc Ducusin; Marika Lapointe; Emma ClaytonCase IVEY-9B19A002-EEntrepreneurship, MarketingFODY Foods Inc. (Fody) was a Canadian-based entrepreneurial manufacturer and marketer of a line of food products designed for people suffering from irritable bowel syndrome (IBS), a condition that affected an estimated one billion people worldwide. With public awareness of the socially sensitive condition growing, Fody’s founder needed to figure out how to market the company’s line of products while creating a new category in the process.Starting at €8.20
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Foxcore Retail (A): Designing a Database
Derrick Neufeld; Liam Corrigan; Michael GencarelliCase IVEY-9B18E016-EInformation TechnologiesOn April 2, 2017, the two founders of Foxcore Retail were preparing for a third summer managing their small retail business in Ontario, Canada. They had spent the weekend reviewing budgeting, staffing schedules, and inventory planning for their biggest exStarting at €8.20