Ivey Business School (Canada)
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Little Short Stop: Creating Strategy for a Shifting Industry
Meredith Woodwark; Karin Schnarr; Gerry BesCase IVEY-9B20M076-EEntrepreneurship, StrategyIn early 2019, the general manager of Little Short Stop Stores, a chain of local, family-owned convenience stores in southwestern Ontario, Canada, was projecting a loss for that year. The loss was due in part to a provincial minimum wage increase to CA$14.00 that came into effect on January 1, 2018, increased from $11.60 in 2017 and $11.40 in 2016. Before this change, the store chain had been exceeding the average industry growth rate by 5 per ce...Starting at €8.20