Ivey Business School (Canada)
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Scenic Floral Inc.: Growing a Start-Up
Susan J. Van Weelden; Laurie George Busuttil; Emma Vander PloegCase IVEY-9B21M015-EStrategyIn May 2020, Scenic Floral Inc. (Scenic), a Beamsville, Ontario start-up that sourced fresh cut flowers from Colombian farms and the Niagara Peninsula, was aggressively looking to expand the business. The company’s Mother’s Day sales had started out very slowly in 2020 as the floral industry in Canada and worldwide began to recover from the coronavirus (COVID-19) pandemic. While a flurry of last-minute orders from Scenic’s two largest customers m...Starting at €8.20
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Nuway Software: Making the New Way Sustainable
Susan J. Van Weelden; Laurie George BusuttilCase IVEY-9B20M104-EStrategyNuway Software (Nuway) specialized in custom mobile software. While it had procured many contracts over its 15 year history, mostly for the less than truckload and courier sectors of the transportation industry, by the beginning of 2020, it had not foundStarting at €8.20
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Smith Family Financial Plan (B)
Brian Lane; Nathalie JohnstoneCase IVEY-9B13N006-EFinanceThis is a supplement to Smith Family Financial Plan (A), product 9B13N005.Starting at €5.74
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Smith Family Financial Plan (A)
Brian Lane; Nathalie JohnstoneCase IVEY-9B13N005-EFinanceThe Smith family is in a cash crunch. Even with a combined gross family income of $80,000 per year, monthly cash outflows are still greater than inflows. Joel and Amber Smith are aware of these cash flow problems, but do not understand where their money goes and struggle to set financial goals. They have contacted a financial advisory firm to help them develop a plan and set realistic future goals. The Smiths face financial problems common to you...Starting at €8.20