Ivey Business School (Canada)
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StratAFin Inc.: Auditing Change
Verity Hawarden; Margaret Sutherland; Mandla AdonisiCase IVEY-9B12C006-ELeadership and People Management, StrategyThis case focuses on organizational transformation in an accounting firm in South Africa. It describes how the impact of both globalization and the transformation that the country had undergone since the advent of democracy in 1994 steered StratAFin Inc. towards a process of building a new identity. The firm’s senior management realized the need for transformation based on the many new challenges in the changing environment. Change was experience...Starting at €8.20
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Santé Au Naturel: Healthy to the Core
Robert Mackalski; Marc DucusinCase IVEY-9B17A069-EEntrepreneurship, MarketingSanté Au Naturel was a natural health boutique in Montreal’s downtown core. The company was off to a strong start in a growing market, but as its best-selling products became more mainstream, large retailers were entering the market, stealing customers, and driving down margins. In early 2017, Santé Au Naturel's owner reflected on further differentiation of her offering and targeted marketing; she wanted to improve her marketing mix to grow sales...Starting at €8.20
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Danimal in South Africa: Management Innovation at the Bottom of the Pyramid
Verity Hawarden; Helena BarnardCase IVEY-9B10M099-EEntrepreneurship, StrategyThis case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created specifically for the market at the base of the pyramid. It explains how management of the product line embodied the various innovation opportunities and challenges presented. The concept was initially introduced in order to assess the feasibility of profitably servicing this market. However, the pr...Starting at €8.20
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Comair South Africa: Team Coaching Taking Off
Amy Moore; Verity Hawarden; Caren ScheepersCase IVEY-9B20C007-ELeadership and People Management, StrategyIn May 2019, the head of Organizational Development and Talent for Comair Limited (Comair), was contemplating the dilemma of stimulating higher buy-in for team coaching—a program in formal leadership development emphasizing collaboration and shared responsibility. The long-standing chief executive officer (CEO) had just resigned. He had focused over the last few years on enabling a leadership style of collaboration where departmental silos would ...Starting at €8.20
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Club Sportif MAA: Staying Ahead of the Game
Robert Mackalski; Delaney Brown; Marc DucusinCase IVEY-9B17A046-EMarketingClub Sportif MAA (the MAA) was an iconic fitness club and athletic institution in Montreal and the oldest fitness facility in Canada. In early 2017, the club’s president and general manager faced a changing market and pressure to ensure that the club evolved and remained competitive. Consumer and fitness trends had increasingly fragmented the market in this area, and the MAA membership declined since 2016. The MAA, which traditionally served a fa...Starting at €8.20
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The Beauty of Sorbet
Margaret Sutherland; Verity HawardenCase IVEY-9B12A039-EEntrepreneurship, Leadership and People Management, Marketing, StrategyHIGHLY COMMENDED CASE - African Business Cases Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. This case chronicles the origins and growth of Sorbet, a chain of beauty salons targeting upper income women in South African metropolitan areas. Owner Ian Fuhr identified an opportunity to redefine the beauty salon experience in South Africa by offering customers a service unlike anything in the industry....Starting at €8.20
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Tackling the HIV/AIDS Pandemic Through Multi-partner Stakeholder Engagement
Margaret Sutherland; Anthony Wilson-Prangley; Verity HawardenCase IVEY-9B13C029-ELeadership and People Management, StrategyThe Wits Reproductive Health and HIV Institute (WRHI), a South African non-government organization, played a crucial role in turning the tide in the fight against HIV/AIDS in Africa. The organization significantly influenced the national response to the HIV/AIDS epidemic through its credibility, research output and multiple stakeholder engagement. The collaborative multiparty relationships between WRHI's stakeholders were a key component of the o...Starting at €8.20
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Abelana Game Reserve: Community Partnership Driving Shared Value in Ecotourism
Amy Moore; Verity HawardenCase IVEY-9B21M051-EStrategyIn 2020, the chief executive officer of Abelana Game Reserve in South Africa was considering the arrangement between the game reserve and the Mashishimale community, who owned the land. He had promised to provide added value to the land by highlighting four pillars of focus: land, community, business, and investors. Two lodges were formally opened to guests in March 2020, but the outbreak of the COVID-19 pandemic stopped all business activities -...Starting at €8.20
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Fody Foods: Eating Life to the Fullest
Robert Mackalski; Marc Ducusin; Marika Lapointe; Emma ClaytonCase IVEY-9B19A002-EEntrepreneurship, MarketingFODY Foods Inc. (Fody) was a Canadian-based entrepreneurial manufacturer and marketer of a line of food products designed for people suffering from irritable bowel syndrome (IBS), a condition that affected an estimated one billion people worldwide. With public awareness of the socially sensitive condition growing, Fody’s founder needed to figure out how to market the company’s line of products while creating a new category in the process.Starting at €8.20
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Anglo American South Africa: Strategically Mining Leadership Talent for Succession
Amy Moore; Verity Hawarden; Caren ScheepersCase IVEY-9B19C004-ELeadership and People Management, StrategyOn May 27, 2018, Maryanne Trollope, the Learning and Development (L&D) manager for Anglo American South Africa, was considering her dilemma of handing over her brainchild to her successor. The Building Leaders and Shaping Talent (BLAST) program was a flagship talent management program for young graduates in South Africa, and she wanted to ensure a smooth transition for her successor and to ensure that the BLASTers (BLAST recruits) developed relat...Starting at €8.20