Ivey Business School (Canada)
-
Damn Heels (B)
Elizabeth M.A. Grasby; Nadine RamrattanCase IVEY-9B11B020-EAccounting and Control, Entrepreneurship, MarketingThis case is a supplement to Damn Heels (A).Starting at €5.74
-
For the Love of Good Food: The pLateTrace Project (B)
Nicole R.D. Haggerty; Andrea Jang; Rebecca LiuCase IVEY-9B09E007-EEntrepreneurship, Information Technologies, Marketing, StrategyThis (B) case to For the Love of Good Food: The pLateTrace Project (A), product #9B09E006, allows students to synthesize their findings and assessments from the (A) case to recommend a viable, financially sustainable technology-based solution that generates long-term benefits for the multiple parties who would be involved. Given the current focus on local food and environmental responsibility, pLateTrace is a very relevant case that raises awaren...Starting at €5.74
-
Damn Heels (A)
Elizabeth M.A. Grasby; Nadine RamrattanCase IVEY-9B11B019-EAccounting and Control, Entrepreneurship, MarketingA young business student at a university in Ontario must decide whether to launch her entrepreneurial venture — selling women’s foldable flats — and how, in the Toronto market. Damn Heels (A) highlights the research done by the entrepreneur leading up to this decision, including the marketing (product, price, promotion, and placement) decisions she faces, consideration of the competitive retail shoe industry, and some of the first steps for a new...Starting at €8.20
-
For the Love of Good Food: The pLateTrace Project (A)
Nicole R.D. Haggerty; Andrea Jang; Rebecca LiuCase IVEY-9B09E006-EEntrepreneurship, Information Technologies, Marketing, StrategyVineland Research and Innovation Center, a not-for-profit organization looking to work with the Ontario local food industry, has requested two researchers to analyze the local food business landscape and propose a technology-driven solution that connects farmers in the Niagara region with buyers in Toronto. The case illustrates the challenges faced by each stakeholder in the local food supply chain, and allows students to analyze the farming and ...Starting at €8.20