Ivey Business School (Canada)
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Tokyo Smoke: Building a Retail Cannabis Brand (A)
Eric Janssen; Ramasastry ChandrasekharCase IVEY-9B19A049-EEntrepreneurship, Marketing, StrategyIn 2016 (A case), the founder of Tokyo Smoke, a cannabis retailing enterprise based in Toronto, needed to attract investors. The former Google Inc. employee had taken advantage of public policy changes in Canada and was modelling his retail business on StStarting at €8.20
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Nouveau Event Planning: The Wedding Extravaganza
Neil Bendle; Rocky CampanaCase IVEY-9B11A042-EMarketing, StrategySince 1988, Nouveau Event Planning has been operating the largest wedding expo in Windsor, Canada, an event called the Wedding Extravaganza. In 2001, the Wedding Odyssey became the second wedding expo in Windsor, and started to pose a significant threat to the Wedding Extravaganza. Now in 2011, the owner of Nouveau Event Planning must make strategic decisions involving pricing, customer retention, and selection of an appropriate target market. Sh...Starting at €8.20
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Grocery Checkout Inc. (GCO)
Elizabeth M.A. Grasby; Eric JanssenCase IVEY-9B11M044-EStrategyGrocery Checkout Inc., an online grocery delivery service, had experienced dramatic growth since its founding in 2005, but investors were pressuring the chief executive officer (CEO) for even faster growth. An improved distribution network and order fulfillment system meant that GCO could handle a greater volume of customers. The CEO considered a number of growth options, including a sell option, and needed to decide which would best fit GCO and ...Starting at €8.20
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Teksavvy Solutions Incorporated
Kenneth G. Hardy; Eric JanssenCase IVEY-9B10A028-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of Teksavvy Solutions Inc. has achieved sales of $18 million in just more than 10 years as an Internet service provider (ISP) across Canada but he must decide whether to distribute his service via cable carriers, telecom carriers or both, or even integrate forward into laying fiber-optic cable in homes and businesses himself. If he invests in last mile connections to homes, he will need a great deal m...Starting at €8.20
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Inspiratica Web Services
Roger A. More; Rocky CampanaCase IVEY-9B11A005-EEntrepreneurship, MarketingThe owner of Inspiratica Web Services was about to graduate from university and devote all his time to his web design and hosting company. Since Inspiratica’s founding in 2006, annual sales had gone from a few thousand dollars to nearly $100,000. Furthermore, it had hired six staff and expanded its product offering to a complete web services package. However, the owner was scrutinizing the company’s product portfolio and wondering which products ...Starting at €8.20
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Tokyo Smoke: Building a Retail Cannabis Brand (B)
Eric Janssen; Ramasastry ChandrasekharCase IVEY-9B19A050-EMarketingIn 2016 (A case), the founder of Tokyo Smoke, a cannabis retailing enterprise based in Toronto, needed to attract investors. The former Google Inc. employee had taken advantage of public policy changes in Canada and was modelling his retail business on StStarting at €5.74
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Kiai Marketing Group
Elizabeth M.A. Grasby; Eric JanssenCase IVEY-9B10A025-EEntrepreneurship, MarketingKiai Marketing Group is a start-up advertising company providing innovative marketing solutions to businesses in London, Ontario. The company’s first undertaking is aimed at reaching the post-secondary student demographic by attaching a business’s advertising to laptop computers by means of a laptop skin. The proprietor needs an overall strategic marketing plan to secure his first client. The proprietor must decide what clients to target, how to ...Starting at €8.20
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Pharma Talent: Paying Sales Force Bonuses Within a Fixed Budget
Michael Taylor; Rocky CampanaCase IVEY-9B12A041-EMarketingThis case concerns the bonus structure for a representative sales team. Pharma Talent, a contract sales company for pharmaceutical companies across Canada, promised its clients that its representatives would drive sales at a lower cost than what the client would incur if it had its own sales force. Historically, it had contracts with products that targeted physicians (e.g., prescription drugs or medical devices); however, a new contract in Ontari...Starting at €8.20
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LinkedIn: Selling Zoom on a Digital Marketing Strategy
Kirk Kristofferson; Eric JanssenCase IVEY-W25153-EEntrepreneurship, MarketingIt was March 2020 and a newly hired account executive at LinkedIn Corporation (LinkedIn) was keen to close his first major deal. His job was to help marketing teams acquire new customers and grow their businesses by leveraging the LinkedIn Ad network. HeStarting at €8.20