Ivey Business School (Canada)
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Sam’s Pizzeria: Managing Peak Demand
David Wood; Ali Abdel-RazekCase IVEY-9B20D002-EEntrepreneurship, Service and Operations ManagementIn October 2018, the owner of Sam’s Pizzeria (Sam’s) in Orillia, Ontario, needed to determine how he should staff his business to keep up with an increase in demand on Halloween. Halloween had often been a source of frustration, as Sam's struggled to keep up with demand on that day. Providing customers with good-quality pizza and fast delivery was critical to Sam’s success. Not wanting to repeat the mistakes of the past, the owner knew that he wo...Starting at €8.20
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RONA Inc.: Was Being Bought Out the Best Option
Normand Turgeon; JoAnne LabrecqueCase IVEY-9B18A053-EMarketingRONA Inc. (RONA), a Canadian giant in home improvement retail, received an unsolicited offer of CA$1.76 billion from Lowe’s Companies, Inc., (Lowe’s) in 2012. Lowe’s, a U.S. company, was already operating in the Canadian market through a subsidiary, and its goal in acquiring RONA was to rapidly upscale its operations. RONA’s board of directors declined the offer. Lowe’s came back in February 2016 with a second offer worth $3.2 billion. Negotiatio...Starting at €8.20
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Parcel Guard: Keeping Up with Demand
David Wood; Ali Abdel-RazekCase IVEY-9B20D005-EEntrepreneurship, Service and Operations ManagementIn May 2019, the vice-president of operations at Danby Products Ltd. (Danby) was concerned that the production facility for the company’s latest product, Parcel Guard, would not be able to keep up with demand. Parcel Guard was one of the most anticipatedStarting at €8.20
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Marketing Planning at Just Us Cafés
Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillopCase IVEY-9B09A014-EEntrepreneurship, MarketingJeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafés (two ...Starting at €8.20