Ivey Business School (Canada)
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Pop Shoppe (A)
Matthew Thomson; Kendra HartCase IVEY-9B11A024-EMarketingThe Pop Shoppe was once a leading player in the Canadian soft drinks market, but changing market conditions and corporate mismanagement drove the company into bankruptcy in the early 1980s. In 2003, an entrepreneur purchased the rights to the brand, and was considering reintroducing it in the market. The entrepreneur suspected that many Canadians would be as fond of the Pop Shoppe as he was. However, he had little experience in the beverage indus...Starting at €8.20
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Pop Shoppe (B)
Matthew Thomson; Kendra HartCase IVEY-9B11A025-EMarketingThis case, a supplement to Pop Shoppe (A), deals with the entrepreneur’s decision point in 2010 on whether to enter the U.S. carbonated soft drinks market.Starting at €5.74
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Uber Africa: Making Cash and Alternative Payments Work in Kenya through Contextual Leadership
Caren Scheepers; Anastacia MamaboloCase IVEY-9B19M019-EEntrepreneurship, StrategyOn September 30, 2017, the general manager (GM) of Uber Technologies Inc. (Uber) for sub-Saharan Africa, arrived in Nairobi, Kenya, and paid for his Uber service with cash. This functionality of the Uber app represented a new business model for Uber. The GM had to convince global management of the business case for offering cash payment options in Africa; he did so by conducting experiments and showing data that indicated rider numbers had triple...Starting at €8.20