Ivey Business School (Canada)
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CAA Roadside APP
Derrick NeufeldCase IVEY-9B10E022-EInformation TechnologiesThis case describes a real scenario in which an elderly couple's vehicle is stranded in a remote location, causing emergency services to be dispatched at significant effort and cost, whereas an inexpensive tow truck dispatch would have completely resolved the problem. To prevent these kinds of false alarm situations, the Canadian Automobile Association (CAA) has developed a free iPhone application called CAA Roadside, which takes advantage of loc...Starting at €8.20
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Williams Coffee Pub: The Franchising Opportunity
Gregory S. Zaric; Hui ZhangCase IVEY-9B07E020-ECorporate Governance, EntrepreneurshipAn entrepreneur is looking for business opportunities since she immigrated to London, Ontario. She has come across a franchising opportunity with Williams Coffee Pub (WCP). The promotional material for WCP indicates that annual sales for a typical restaurant can be up to $1,700,000 with a profit margin of 17.5 per cent. This business opportunity seems very attractive, however, she must do some additional investigation. The purpose of this case is...Starting at €8.20
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1-888-Junk-Van
Derrick Neufeld; Liliana Lopez JimenezCase IVEY-9B11E025-EEntrepreneurship, Information Technologies, Service and Operations ManagementThe case describes the selection of an information technology (IT) product to support the operations of 1-888-Junk-Van, a small waste-collection business. Marcus Kingo, the business owner, has five alternatives from which to choose: a database upgrade, contracting out development of a new software application, using Google Docs, using an online tool framed as Platform as a Service (PaaS), or implementing a small-business enterprise resource-plann...Starting at €8.20
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1-888-Junk-Van (Spanish version)
Derrick Neufeld; Liliana Lopez JimenezCase IVEY-9B11ES025Entrepreneurship, Information Technologies, Service and Operations ManagementThe case describes the selection of an information technology (IT) product to support the operations of 1-888-Junk-Van, a small waste-collection business. Marcus Kingo, the business owner, has five alternatives from which to choose: a database upgrade, contracting out development of a new software application, using Google Docs, using an online tool framed as Platform as a Service (PaaS), or implementing a small-business enterprise resource-plann...Starting at €8.20
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Gold Claim at Sturgeon Lake
Peter C. Bell; Gregory S. ZaricCase IVEY-9B09E018-ECorporate GovernanceAWARD WINNING CASE: 2009 INFORMS Case and Teaching Materials Competition, 3rd place. A freelance geologist was asked for advice regarding two mining claims to property on Sturgeon Lake, near Thunder Bay, Ontario. Specifically, he was asked if there was enough gold on the property to pursue an economically feasible mining opportunity. The geologist determined that an analytical approach would best aid the analysis of the multiple factors he would ...Starting at €8.20
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Radiation Treatment Machine Capacity Planning at Cancer Care Ontario
Jonathan Wang; Gregory S. ZaricCase IVEY-9B15E014-ECorporate GovernanceA planning analyst at Cancer Care Ontario has been tasked to recommend a strategy for allocating new linear accelerator capacity to the province’s cancer treatment centres over a five-year period. Because the introduction of additional capacity requires the investment of capital resources and long implementation timelines, accurate and timely predictions are critical to the treatment of cancer patients. The planning analyst needs to devise an all...Starting at €8.20
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Pulling the Goalie in Hockey
Gregory S. Zaric; Michael LeffCase IVEY-9B08E001-ECorporate GovernanceThe assistant coach of the Toronto Maple Leafs, had just seen the team lose. In order to increase their chance of scoring, they had added a sixth offensive skater to the ice by sending their goaltender to the bench (known as pulling the goalie) in the last 60 seconds of the game. Doing this did not give the team an advantage, in fact, a member of the opposite team was able to shoot the puck into the unguarded net, which cost the Leafs the game. T...Starting at €8.20
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Binnj on the Apple iPad
Derrick Neufeld; Ken MarkCase IVEY-9B10E024-EEntrepreneurship, Information TechnologiesIn this dialogue-styled case, Binnj’s CEO has assembled a team of people for a 100-day science experiment to determine whether a new high-tech business venture is worth pursuing. He is focused on an untapped market — a new kind of restaurant menu service built on the Apple iPad platform. Members of the team are excited and have been working furiously on the project while retaining their full-time jobs. They have developed a prototype of the techn...Starting at €8.20
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Custom Closet Contractors: Making the Database Cut
Derrick Neufeld; Michael Schwartz; Michael GencarelliCase IVEY-9B18E004-EInformation TechnologiesIn the summer of 2017, after completing his third year of business school, a student was eager to apply his newly developed business and technology skill sets at his father’s company during his four-month summer position. His father’s business, Custom Closet Contractors, designed and manufactured custom home organization solutions for home builders and individual clients. In the past year, the successful company’s sales growth had slowed, while e...Starting at €8.20
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WestJet: A New Social Media Strategy
Derrick Neufeld; Faizal Jiwani; Sarah Hardy; Peter TongCase IVEY-9B16E019-EInformation TechnologiesIn October 2015, WestJet, Canada’s second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited about the prospects of continuing to grow their customer base and reach even more guests through social media. WestJet had developed a highly successful approach to managing social media, and now the two executives were faced with two new possible soc...Starting at €8.20