Ivey Business School (Canada)
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Princessa Beauty Products
Christopher A. RossCase IVEY-9B10A018-EMarketingCanada is becoming increasingly multi-ethnic and many members of these groups start small retail businesses. This case is an example of one such situation. Princessa sold beauty products to the English speaking black community in Montreal. In 2005 and 2006, sales were flat and, in 2007, sales fell by about 16 per cent. The owner was concerned and wondered what action, if any, he should take. While the issues were clearly marketing oriented, recom...Starting at €8.20
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Lassonde Industries versus Olivia's Oasis Inc.
Christopher A. RossCase IVEY-9B13A029-EMarketingLa Presse, a French language newspaper in Montreal and the largest French language newspaper in North America, published an article summarizing the judgment of a trademark infringement case involving Lassonde Industries, a large Quebec conglomerate with sales of almost Cdn$760 million, and Olivia’s Oasis, a small Quebec manufacturer of health and beauty products with sales of Cdn$250,000. Initially, Olivia’s Oasis had successfully defended itself...Starting at €8.20
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Try Recycling Inc. - The South London Expansion
Elizabeth M.A. Grasby; Andrew SmithCase IVEY-9B09B002-EAccounting and Control, EntrepreneurshipThe president of a waste management and recycling company is considering expanding to another location within London, Ontario. Students are asked to assess the company's past performance to determine what had made it successful and then project financial results for the expansion along with projecting the company's fiscal year's overall financial results. Students are required to establish a strong promotion plan for the new facility, including t...Starting at €8.20
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L'Itineraire Community Group Inc.: Future Direction
Christopher A. RossCase IVEY-9B17A003-EMarketingL’Itinéraire Community Group was a not-for-profit organization located in Montréal, Quebec. It published a French-language magazine that was sold by homeless and socially marginalized people in the city. The group’s management committee was examining ways of raising additional funds because of the reduction in contributions from traditional sources such as government subsidies. Options included targeting the magazine to the Anglophone and immigra...Starting at €8.20
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Tangarine Concepts Corporation: MasterCard MyCard
Elizabeth M.A. Grasby; Andrew SmithCase IVEY-9B06A029-EMarketingThe director of business development for Tangarine Concepts Corporations (Tangarine) must decide how to launch the company's newest product, a prepaid MasterCard called MyCard, as part of a six-month pilot project. Students are asked to: 1) outline Tangarine's goals and objectives for the launch of MasterCard MyCard; 2) decide the importance of a successful launch of MyCard to Tangarine; 3) perform a corporate size-up with specific attention to t...Starting at €8.20
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Statements Media
Elizabeth M.A. Grasby; Andrew SmithCase IVEY-9B07B002-EAccounting and Control, EntrepreneurshipTwo young entrepreneurs are considering forming a business that provides new and innovative forms of advertising. Students are required to evaluate the venture, including whether the available financing is sufficient or if additional financing will be needed. Students are required to perform both a qualitative and quantitative analysis of the proposed business. Qualitatively, students must evaluate the partners' relevant capabilities as well as t...Starting at €8.20
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Chang Dental Clinic
Elizabeth M.A. Grasby; Andrew SmithCase IVEY-9B08N012-EFinanceStudents must assess the opportunity of purchasing a business as well as evaluate the likelihood that the potential investor, as a sole proprietor, will receive the required financing. This analysis should include the 4 Cs: character, business conditions, capacity to repay and collateral analysis. This analysis will also entail the qualitative examination of the business to be purchased, the new potential owner's personal characteristics, the den...Starting at €8.20
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Chantale and Clinton Call for Service
Christopher A. RossCase IVEY-9B09A005-EMarketingChantale and Clinton have purchased a new refrigerator from The Canadian, one of the largest department store chains in Canada. It subsequently began to malfunction. After receiving poor service from the vendor's repair division, they were wondering what to do next. Do nothing, and assume it was an isolated incident? Vow never again to deal with this vendor and brand? Write a letter of complaint to the vendor and demand an apology or other compen...Starting at €8.20
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The Montreal Stars
Christopher A. Ross; Dave A. McKenzieCase IVEY-9B13A043-EMarketingIn September 2012, the general manager of the Montreal Stars, a women's hockey team, faces several challenges. One of six in the Canadian Women’s Hockey League, a not-for-profit organization that aspires to be the professional league for women's hockey in North America, the team has won the league championship three times and its players have won a number of awards, including Olympic gold medals. Yet, average attendance per game has been sparse. ...Starting at €8.20
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The University of the East Coast: Crisis Management
Christopher A. Ross; Linda DyerCase IVEY-9B19C025-ELeadership and People ManagementIn February 2018, the dean of the Faculty of Social Sciences at the University of the East Coast in eastern Canada was faced with the challenge of managing a protest by one of his professors. Tension had been brewing between the two for a few months because of inappropriate expense claims and complaints of sexual harassment. However, because of the way the dean had been appointed, he was in a weak position and could not depend on his superiors fo...Starting at €8.20