Ivey Business School (Canada)
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Student Biryani: Glory to Glitches in a Global Journey
Ali Raza; Amira Khattak; Nabeel Nisar; Kanwal IftikharCase IVEY-9B20M031-EEntrepreneurship, StrategyIn June 2016, Mohammad Arif, the director of Student Biryani, seemed depressed about the all-time low performance of the franchise in Canada. Hard work and persistence not only enabled the company to become Pakistan's first and largest Pakistani food chain but also to establish a presence in global markets such as Saudi Arabia, Dubai, Oman, and Australia. But the all-time low performance of the Canadian outlet had put severe pressure on Arif beca...Starting at €8.20
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True Büch Kombucha: Purposeful Growth
Candace Moody; Darrin AmbroseCase IVEY-9B18M188-EEntrepreneurship, StrategyShortly after entering the kombucha market in Calgary, Alberta, True Büch Kombucha (True Büch) experienced significant growth. True Büch was sold from reusable kegs and in single-serving bottles at local markets and retailers. However, with such high demaStarting at €8.20