Ivey Business School (Canada)
-
66Agency: Building an Influencer Marketing Firm
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayCase IVEY-9B19A029-EEntrepreneurship, MarketingSix years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for brands to use Instagram influencers for their marketing needs. The new 66Agency acted as a facilitator bStarting at €8.20
-
EPCOR Utilities Inc. (A): A Critical Community Consultation
Pratima Bansal; Tom EwartCase IVEY-9B07M009-EStrategyIn January 2003, EPCOR Utilities (EPCOR) was facing great pressure from a radical community group that wanted the company out of its community of Rossdale - where EPCOR was founded in 1891 and had been operating since. The pressure had mounted to the point that EPCOR's sole shareholder, the City of Edmonton, had asked that EPCOR prepare a long-term plan for its operations in Rossdale as part of a formal review of the land use at the site. Operati...Starting at €8.20
-
EPCOR Utilities Inc. (B): Balancing Stakeholder Interests
Pratima Bansal; Tom EwartCase IVEY-9B07M010-EStrategySupplement to EPCOR Utilities Inc. A Critical Community Consultation (A), product 9B07M009.Starting at €5.74