Ivey Business School (Canada)
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LHSC Multi-Organ Transplant Program: Pooling Ontario's Kidney Transplant Wait-Lists
Fredrik Odegaard; Felipe RodriguesCase IVEY-9B18E020-EDecision AnalysisIn 2017, wait times for kidney transplants in Ontario were getting out of hand. While patients from London Health Sciences Centre’s kidney transplant program in London, Ontario, had a reasonable wait of approximately one year, patients in Toronto's kidney transplant program waited almost four years. In an attempt to improve the overall wait times for all Ontario patients, the provincial Ministry of Health intended to merge the two currently indep...Starting at €8.20
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Mobile Blood Donor Clinic: A Discrete Event Simulation Model
Rasha Kashef; Felipe RodriguesCase IVEY-9B17E010-ECorporate GovernanceIn 2017, while donating blood on campus, a management science graduate student noticed that the mobile blood donor clinic set up at his university’s community centre was a congested tandem queuing system. Finding one-and-one-half hours too long for donors to wait, the student considered how the process could be reduced by at least half an hour. He needed to devise a reasonably precise model to represent the donor flow in the clinic. Using either ...Starting at €8.20
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Mission Impossible: Measuring Social Media Return on Investment
Miranda R. Goode; Daniel SamoshCase IVEY-9B12A015-EEntrepreneurship, MarketingIn August 2011, the digital strategist at Online Advertisers, a small digital media company (web development, affiliate marketing, and social media management), was faced with finalizing a value proposition for a new social media marketing division, Online Advertisers Social. Online Advertisers was a creativity-driven company. Data and analytic capabilities were generally not the reason why clients worked with Online Advertisers. Online Advertise...Starting at €8.20
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YouPostIt! Communicating the Value of a New Business
Michael Sider; Daniel SamoshCase IVEY-9B12A002-EEntrepreneurship, MarketingThe director of new business development and strategy at Redmas Digital, an enterprising start-up, needs to write two sales e-mail templates for Redmas’s newest pet project, YouPostIt! One of the e-mails is for leads that the company has not done business with before (cold leads) and the other is for leads that the company has done business with before (warm leads). The director has to write concise e-mails with high “skim value.” He must distill...Starting at €8.20
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South West Health Centre: Improving Patient Flow in the Intensive Care Unit
Rasha Kashef; Felipe RodriguesCase IVEY-9B19E007-EDecision AnalysisHospitals frequently deal with congestion and blockage that affects patient flow and increased costs. In 2018, at University Hospital, part of South West Health Centre, patient flow in the medical surgical intensive care unit seemed to be highly susceptible to congestion, and this was creating ripple effects throughout the hospital and leading to increased costs. The complexity of patient flow presented an opportunity to build a discrete-event si...Starting at €8.20