Ivey Business School (Canada)
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Identifying Industries: Financial Statement Analysis and Financial Ratio Analysis
Zhichuan (Frank) Li; Imran Yousaf; Aaqib NawazCase IVEY-W25421-EAccounting and Control, FinanceStudents were provided with the financial data for 10 major companies listed on the New York Stock Exchange in 2019. They were also given a list of 10 major industries. As an exercise, students were then asked to identify which company operated within which industry. The exercise would test the students' understanding of how a company’s financial data can be specific to a particular industry. Using only financial figures, could the student identi...Starting at €8.20
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From Phones to Loans: Virgin's Decision to Enter Canada's Banking Sector
Pratima Bansal; Michael WoodCase IVEY-9B09M064-EFinance, Leadership and People Management, Marketing, StrategyVirgin Group (Virgin) has been eyeing the Canadian banking industry for several years as a new potential investment opportunity. Not unlike the Canadian mobile phone industry (which they entered in 2005), the banking industry is seen as a prime target. Customers have become trapped by high fees, poor customer service, and limited product choice and Virgin can shake things up. The decision being contemplated is whether Virgin Money should enter th...Starting at €8.20