Ivey Business School (Canada)
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eEquity: Solutions for Cash Flow
Louis FlorenceCase IVEY-9B16M188-EEntrepreneurship, StrategyIn March 2016, eEquity, a small firm providing online training and software to corporate human resource professionals, faced a dilemma. A year after new ownership and management took over, the channel sales strategy that was expected to support the growth of the promising Software as a Service division failed, and cash was running out. Management had devised a new sales and marketing strategy that it believed would be successful, but lacked the f...Starting at €8.20