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Heritage Chickens: The Challenge of Genetic Sustainability
Joel Gehman; Marni Devlin Moses; Leanne HedbergCase IVEY-9B17M057-EEntrepreneurship, StrategyThe Poultry Research Centre at the University of Alberta farm was an internationally recognized research, development, and learning hub. It began the Rare Poultry Conservancy Program in 1986 as a way to maintain heritage chicken breeds. In 2009/10, as a result of the global financial crisis, university funding was reduced, and every campus department needed to cut programs or find creative ways to finance them outside of the traditional methods. ...Starting at €8.20
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AutoNation: The Changing Auto Dealership Landscape
Daniel DoironCase IVEY-W33379-EStrategyAutoNation Inc. (AutoNation), the largest auto dealership group in the United States, found itself in an envious position at the end of 2022. Sales and profits were at an all-time high, and AutoNation had a strong cash position and growth aspirations. However, the auto industry was undergoing changes, driven primarily by the electric vehicle (EV) revolution that was in full swing in early 2023. Committed to an EV future, original equipment manufa...Starting at €8.20
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Cervus Equipment Corporation: Harvesting a New Future
Daniel Doiron; Davis SchryerCase IVEY-9B13M092-EEntrepreneurship, StrategyBy 2015, Cervus Equipment Corporation, based in Calgary, Alberta, has grown its business substantially through regional acquisitions and strong organic growth. The company was founded in the 1990s to manage and consolidate farm equipment dealerships in western Canada but, in partnership with original equipment manufacturers, has branched into the construction equipment and long haul trucking manufacturing industries and has moved into New Zealand...Starting at €8.20
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Earth’s General Store: Balancing People, Planet, and Profit in Organic-Food Retailing
Joel Gehman; Ashton Paulitsch; Maninder Pardais; Bernard Streeper; Brian Ballman; Taylor Love; Leanne HedbergCase IVEY-9B17M099-EEntrepreneurship, StrategyThe owner and operator of two stores that sold organic groceries and fair-trade goods in Edmonton, Alberta was proud of what he had built; however he was worried about the financial sustainability of his downtown location. Since its opening in 2014, the downtown store had constantly struggled to remain profitable in the face of extremely high overhead costs. The original Whyte Avenue location of Earth’s General Store, highly popular with its loya...Starting at €8.20
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Cervus Equipment Corporation: Diversified Growth in Trucking
Daniel Doiron; Davis SchryerCase IVEY-9B16M230-EEntrepreneurship, StrategyCervus Equipment Corporation, the major Canadian dealer group for John Deere and Peterbilt Motors Company equipment, had grown from CA$56 million in 2004 to close to $1 billion in 2014. It had achieved these results through an aggressive acquisition and growth-oriented strategy, by purchasing heavy-equipment dealerships representing John Deere, Bobcat, and other high-end original equipment manufacturers (OEMs). The company’s move into the long-ha...Starting at €8.20
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Fruits of Sherbrooke: Creating a Sustainable Business
Joel Gehman; Amy Hingston; Cuong Pham; Andrew Phelan; Matthew Townley; David Vetters; Leanne HedbergCase IVEY-9B17M088-EEntrepreneurship, StrategyIn 2010, three friends created Fruits of Sherbrooke as a way to rescue local fruit that would otherwise be wasted. The founders knew their efforts would be beneficial for the environment and for people in need of food. In February 2016, having grown their business into a successful social enterprise entirely through the help of volunteers, they faced important decisions. Realistically, they would not always be able to run the organization, which ...Starting at €8.20
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EPCOR Utilities Inc: Modernizing Alberta's Electricity System
Joel Gehman; Jennifer Keith; Chelsey McLeod; Jolene Proulx; Leanne HedbergCase IVEY-9B18M109-EStrategyIn 2010, EPCOR Utility Inc.’s application to implement new metering technologies was denied by the Alberta Utilities Commission. By 2014, however, several key changes had taken place in regulations and in the cost of smart meters. With another application to the Alberta Utilities Commission due in just four months, the director at EPCOR Utility Inc. was contemplating several options, all of which involved carefully considering the interests of ma...Starting at €8.20