HBSP (USA)
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20
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Sam Steinberg (A) y (B) [Resumen]
Roberts, Michael J.Case HBS-306S22EntrepreneurshipAbarca el período comprendido entre la fundación de Steinberg en 1917 a través del crecimiento de la compañía a una empresa importante en 1969.Starting at €5.74