HBSP (USA)
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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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Amazon in 2021 (Spanish version)
Gupta, Sunil; Rodriguez, Margaret L.Case HBS-515S06MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too th...Starting at €8.20
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IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A) (Spanish version)
Christopher A. Bartlett; Vincent Dessain; Anders SjomanCase HBS-909S02StrategyTraces the history of IKEA's response to a TV report that its Indian carpet suppliers were using child labor. Describes IKEA's growth, including the importance of a sourcing strategy based on its close relationships with suppliers in developing countries. Details the development of IKEA's strong culture and values that include a commitment "to create a better everyday life for many people." Describes how, in response to regulatory and public pres...Starting at €8.20
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Shouldice Hospital Ltd.
Heskett, James L.Case HBS-683068-EService and Operations ManagementVarious proposals are set forth for expanding the capacity of the hospital. In assessing them, serious consideration has to be given to the culture of the organization and the importance of preserving it in a service delivery system. In addition to issues of capacity and organizational analysis, describes a well-focused, well-managed medical service facility that may well point the way to future economies in the field.Starting at €8.20
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"Little Cool," Big Opportunity (Spanish version)
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-617S12StrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Infosys Technologies (Spanish Version)
Nanda, Ashish; DeLong, Thomas J.Case HBS-810S07Service and Operations ManagementCrear y sostener una empresa de tecnología basada en el tercer mundo para competir a nivel mundial (es decir, en el primer mundo) plantea muchos retos. Estos desafíos son examinados a través de la génesis y progresión de las decisiones de Infosys Technologies Ltd. clave hecha por el presidente N. R. Narayana Murthy son particularmente resaltado.Starting at €8.20
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SEWA Trade Facilitation Center: Changing the Spool (Spanish Version)
Khaire, Mukti; McGinn, Kathleen L.Case HBS-814S09EntrepreneurshipEl caso es sobre la decisión de convertir una organización sin fines de lucro en una empresa con fines de lucro. STFC, que es parte de una organización sin ánimo de lucro más grande - la Asociación de Trabajadores Autónomos (SEWA) - trabaja para mejorar las condiciones de vida de las mujeres rurales y urbanas muy pobres en la India. Lo hace mediante la traducción de las habilidades de bordado tradicionales de la India en los muebles y ropa de cas...Starting at €8.20
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Project AgriNova (Spanish version)
Eisenmann, Thomas R.; Bijlani, TanyaCase HBS-816S10EntrepreneurshipIn late 2008, a team from Intuit's office in Bangalore, India is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India.The case describes the structure of Indian agriculture and the problems experienced by farmers, who were often exploited by middlemen who entered into obtuse private arrangements with wholesale buyers. After five weeks of research, the team concludes that the op...Starting at €8.20
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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20