HBSP (USA)
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Arcelik: COVID-19 Fueled Omnichannel Growth (B)
Israeli, Ayelet; Khrais, FaresCase HBS-521068-EMarketingStarting at €5.74
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Arborite (Spanish version)
McGahan, Anita M.Case HBS-708S14StrategyDescribe la posición competitiva de Arborite, un fabricante canadiense de laminados de alta presión (HPL) (un producto vendido bajo el nombre de Formica en los Estados Unidos). cuota de mercado de arborite ha deslizado, y un nuevo director general debe evaluar si se justifica un cambio de estrategia. Proporciona información detallada para Arborite y sus competidores en los costes de la realización de las actividades necesarias para la fabricación...Starting at €8.20
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Arcelik: From a Dealer Network to an Omnichannel Experience
Israeli, Ayelet; Khrais, FaresCase HBS-521067-EMarketingArcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in Turkey. In 2015, Arcelik, which was focused on offline sales, realized that online demand was growing and they were behind the competition, which was intensified due to the entry of glob...Starting at €8.20