HBSP (USA)
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Diageo and Mey Icki: Turkish Delight or Turkish Hangover
Roscini, Dante; Yucaoglu, GamzeCase HBS-717005-EEconomicsIn September 2013, two years after its $2.1 billion acquisition of Mey Icki Sanayi ve Ticaret AS (Mey Icki), the principal spirits company in Turkey specializing in the local beverage raki, Diageo, the world's leading premium drinks company, was concerned about new legislation approved by the Turkish parliament prohibiting marketing and restricting the places and times at which alcoholic beverages could be sold. Diageo's Mey Icki investment in 20...Starting at €8.20