HBSP (USA)
-
Mattel's Long Hot Summer
Wei-Skillern, Jane; Marciano, Sonia; Passy, BarbaraCase HBS-308129-EIn the summer of 2007, Mattel performed three major recalls of toys, mostly due to lead paint and other manufacturing issues in China. This case examines specifically how those recalls were perceived by consumers, and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general.Starting at €8.20
-
The Eli Lilly MDR-TB Partnership: Creating Private and Public Value
Trager, Alan M.; Droste Yagan, JessicaCase HBS-HKS239-EEconomicsIn 2003, pharmaceutical manufacturer Eli Lilly created the MDR-TB Partnership to fight MDR-TB, a form of tuberculosis. An estimated 450,000 new cases of this disease were reported each year, primarily in China, India, and Russia. The Partnership, an alliance of 14 public and private organizations, attempted to transfer technology to increase the supply of drugs that could cure MDR-TB; train health care workers to design successful strategies for ...Starting at €8.20