HBSP (USA)
-
International Expansion
Quelch, John A.; Easwar, KarthikCase HBS-919S06MarketingThe Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings. In addition, the case suggests there are many routes to global expansion; a firm could look to build a brand in these new markets or compete as a private label. Further, the case add...Starting at €8.20
-
Antmobel (A) (Spanish Version)
Enright, Michael J.; Ballarin, Eduardo; Terre, Eugeni; Rodriguez, Maria DoloresCase HBS-708S49EconomicsEn medio de un bajón de ventas provocada por una recesión en España, los gerentes de Antmobel son presentados con la oportunidad de vender una cantidad sustancial de muebles en Uzbekistán. La administración debe decidir si los ajustes de la orden con los planes de estrategia, capacidades, y la internacionalización de la empresa.Starting at €8.20
-
Forta Furniture: International Expansion
Quelch, John A.; Easwar, KarthikCase HBS-918547-EMarketingThe Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings. In addition, the case suggests there are many routes to global expansion; a firm could look to build a brand in these new markets or compete as a private label. Further, the case add...Starting at €8.20