HBSP (USA)
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Comercializando la Liga Nacional de Hockey
Rangan, V. Kasturi; Bell, MarieCase HBS-503S54MarketingUna tercera parte de los equipos 24 de la Liga Nacional de Hockey (NHL) no son rentables. Otro tercio son poco rentable. Este caso proporciona los antecedentes y estudios de mercado para ayudar a los directivos de las decisiones maquillaje NHL pertenecientes a cómo les gustaría hacer crecer la base de fans. Las dos opciones bajo consideración son publicidad de la red y de base comercialización.Starting at €8.20
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In Service for Sight (Spanish version)
Rangan, V. KasturiCase HBS-506S02MarketingStarting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population. Aravind's founder, Dr. Venkataswamy, now 74 years old, had a goal to spread the Aravind model to every nook and corner of India, Asia, and Africa. The case sets the stage for developing ...Starting at €8.20
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Cardiac Care for the Poor (A) (Spanish version)
Khanna, Tarun; Rangan, V. KasturiCase HBS-514S15Business Ethics and Corporate Social ResponsibilityDescribes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed over 4,000 surgeries a year (approximately half on pediatric patients), which is more than that performed by The Cleveland Clinic and the Mayo Clinic (ranked #1 and #2 in the United St...Starting at €8.20
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Equitas Microfinance (B): Response to the Andhra Pradesh Crisis
Narayanan, V.G.; Rangan, V. Kasturi; Muthuram, VidhyaCase HBS-113005-ESupplement for case 510104Starting at €5.74
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Repositioning CARE USA
Rangan, V. Kasturi; Lee, KatharineCase HBS-509005-EMarketingTo maximize their effectiveness, color cases should be printed in color. CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the organization's transition.Starting at €8.20
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Aurolab: Bringing First-World Technology to the Third-World Blind
Rangan, V. KasturiCase HBS-507061-EStrategyAurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements of Aravind. With its impending move to a new, world-class facility, fundamental questions of strategic direction and mission fulfillment gained renewed attention among the organiza...Starting at €8.20
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Manila Water Company
Rangan, V. KasturiCase HBS-508004-ETo maximize their effectiveness, color cases should be printed in color. In 1997, the Philippines government privatized its water utility in the metropolitan Manila area. The East Zone concession was won by Manila Water Company and the West Zone concession by Maynilad Water Services. Over the next decade, Manila Water turned in an impressive and profitable performance, while Maynilad failed. Describes the management actions of Manila Water and po...Starting at €8.20
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Citibank: Lanzamiento de la tarjeta de crédito en Asia-Pacífico (A)
Rangan, V. KasturiCase HBS-503S47MarketingConsumer Bank ponderó la posibilidad de lanzar una tarjeta de crédito en la región de Asia Pacífico. sede de Nueva York del banco, y varios de sus directivos en el país en la región, no se mostraron entusiastas. Pero otros eran de apoyo debido a la oportunidad de ampliar la base de clientes del banco de la expansión de sucursales limitada permitido por la legislación local. Los estudiantes toman una decisión, y si se hace un "ir" decisión, que tr...Starting at €8.20
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Citibank: Lanzamiento de la tarjeta de crédito en Asia-Pacífico (B)
Rangan, V. KasturiCase HBS-508S05MarketingDocumenta la decisión tomada por los administradores de Citibank en 1989 en relación con un nuevo producto.Starting at €5.74
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Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer (Spanish version)
Rangan, V. Kasturi; Rajan, RohithariCase HBS-508S20MarketingHow should the company scale Shakti and make it profitable? Includes color exhibits.Starting at €8.20