HBSP (USA)
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Red Tomato: Keeping it Local
Alvarez, Jose B.; Shelman, Mary; Winig, LauraCase HBS-510023-EThis case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce available to large consumer markets.Starting at €8.20
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Lipman: Vertical Integration in Fresh Tomatoes
Alvarez, Jose B.; Knoop, Carin-IsabelCase HBS-516053-EMarketingLipman, the largest open field fresh tomato grower and marketer in the United States, has been successfully pursuing an aggressive strategy of acquisitions over the last several years. End market consolidation in the retail space has driven vertical integration in the extremely competitive fresh tomato business, where farm gate prices have not changed in 30 years. The company is facing pressure from climate change, alternative uses for farm land,...Starting at €8.20
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NatureSweet
Alvarez, Jose B.; Reinhardt, Forest L.; Kindred, NatalieCase HBS-518002-ELeadership and People ManagementThis case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the U.S. and $329 million in 2016 revenues. CEO Bryant Ambelang treated NatureSweet more like a consumer-packaged goods manufacturer than an agricultural producer, with a focus on consistency, branding, margin and price stability, and a frontline-worker-centric ...Starting at €8.20
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Lufa Farms
Alvarez, Jose B.; Mackalski, Robert; Lobb, AnnelenaCase HBS-514008-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. In 2013, Mohamed Hage, founder of the rooftop farming business called Lufa Farms, thought his company had reached a level of maturity where scaling the business model was the next logical step. With two greenhouses already in Canada, he was looking into other locations in the U.S. Though Lufa Farms' advanced cultivation technologies made the company stand out in its sector, ...Starting at €8.20
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Arcos Dorados: A QSR Recovery Plan
Reinhardt, Forest L.; Alvarez, Jose B.; Buitrago, Jenyfeer Martinez; Cal, MarianaCase HBS-721023-EEconomicsArcos Dorados-McDonald's largest independent franchisee, covering Latin America and the Caribbean (LAC)-faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDoStarting at €8.20
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Mu oz Group: Sustaining Global Vertical Integration Through Innovation
Alvarez, Jose B.; Lobb, AnnelenaCase HBS-515011-EMarketingThe Mu oz Group, a vertically integrated fruit, flower, juice and ice cream supplier, was at a strategic crossroads. What was the best way to achieve profit goals and provide the company with sustainable competitive advantage? Mu oz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Mu oz had to choose the best way to...Starting at €8.20
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Area One Farms
Reinhardt, Forest L.; Alvarez, Jose B.; Lobb, AnnelenaCase HBS-518069-EMarketingIn 2017, Joelle Faulkner, CEO of Area One Farms, a Canadian private-equity fund focused on investing in the best Canadian farms and helping them expand, considered the merits and disadvantages of expanding her business to the U.S. While the markets shared some similarities, Faulkner did not know the U.S. market as well as the Canadian one. Could her joint venture partnership model work as well in the U.S. as it had in her home country?Starting at €8.20
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Luvo (B)
Alvarez, Jose B.; Kindred, NatalieCase HBS-520101-EMarketingThis case, a follow-on to "Luvo" (517-049), provides a brief look at changes that have occured at Luvo, now called Performance Kitchen, since the timing of the first case (mid 2016). Set in January 2020, Luvo (B) touches on developments such as the companStarting at €5.74