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Suncor’s Political Role in Fort McMurray
Michael ValenteCase IVEY-9B11M034-EStrategyIn the midst of massive growth in the oil sands, Suncor’s chief executive officer (CEO) is growing concerned about the local government’s inability to cope with unprecedented growth of oils sands development in Fort McMurray, Alberta. Crime, prostitution, drug use, social inequality, and ecological deterioration have begun to cripple Fort McMurray and the surrounding area largely because the local government has been unable to support the massive...Starting at €8.20
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Pure Organic Food and Juice Bar
Michael Valente; Alex GrahamCase IVEY-9B12M093-EEntrepreneurship, StrategyPure Organic Food and Juice Bar (Pure) is a restaurant located in Collingwood, Ontario specializing in raw, organic and vegan foods. The company’s strategy is to tap into the growing demand for food that is associated with a healthy and more sustainable lifestyle. However, the difficulty of attracting customers in a small town with seasonal fluctuations in the number of residents/visitors, combined with competition from “green” products provided ...Starting at €8.20
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Hope Blooms: Marketing a Social Enterprise after Dragons' Den
Margaret McKee; Ethan Pancer; Chantal HervieuxCase IVEY-9B16A052-EEntrepreneurship, MarketingHope Blooms was a social enterprise based out of Halifax, Nova Scotia, that grew its own garden produce and manufactured and sold a line of herb dressings. For a small social enterprise, it was remarkably successful. Hope Blooms had appeared on CBC’s Dragons’ Den and was constantly selling out of its products in local markets. In addition, it had secured placement in a national grocery retailer and was continuing to fulfill its social mission of ...Starting at €8.20
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NewStar Marine & Scooter: Growing a Family Business
Spencer Wiechert; Ethan PancerCase IVEY-9B17A043-EEntrepreneurship, MarketingNewStar Marine & Scooter Inc. was a small family-owned retail operation in Eastern Passage, Nova Scotia. It offered a diverse range of products, from boats and motors to scooters and trailers, all under one roof. For a small family business, it was very successful. Sales grew from $198,000 in the first year to over $600,000 by year three, despite little marketing, few part-time staff, and an unconventional operational strategy. By February 2017, ...Starting at €8.20
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The Canadian Boreal Forest Agreement: A Revolutionary Partnership for Sustainable Development
Michael Valente; Mark DesjardineCase IVEY-9B13M121-EStrategyThe Canadian Boreal Forest Agreement (CBFA) had two primary purposes: (1) to protect Canada’s boreal forest from harmful logging practices; and (2) to improve and protect the reputation of Canada’s forest industry and companies. But the CBFA’s ambitious plans overlooked the fundamental challenges associated with the agreement’s implementation. Two years after its signing, the agreement suffers from a severe lack of funding, the withdrawal of one ...Starting at €8.20
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Meridian Credit Union: Taking on the Big Banks
Michael ValenteCase IVEY-9B18M100-EStrategyMeridian Credit Union (Meridian) was a financial co-operative (i.e. credit union) in Ontario, Canada. In its effort to shift from being a niche to a mainstream market player in the financial-services sector, Meridian attempted to challenge the oligopoly of Canada’s big banks. It tried to do this through a responsible, consumer-centric business strategy that aimed to address many of the problems with the financial sector in Canada and around the w...Starting at €8.20
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East Coast Lifestyle: Expanding a Regional Apparel Brand
Ethan Pancer; Anna Ferguson; Maxwell PooleCase IVEY-9B17A035-EEntrepreneurship, Marketing, StrategyIn its first three years, East Coast Lifestyle, a Nova Scotia-based apparel company and one of Canada's fastest-growing business ventures, sold more than 500,000 products and received plenty of publicity from celebrities who wore its gear. To continue its substantial growth, the company needed a market that offered room for expansion. In early 2017, the 25-year-old chief executive officer faced several options, including developing the company’s ...Starting at €8.20
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FROGBOX
Michael Valente; Paul BigusCase IVEY-9B13M037-EEntrepreneurship, StrategyThe co-founder and president of an environmentally friendly moving supply company faces the challenge of expanding his company’s brand. The company, which provides plastic, reusable moving bins and other moving supplies, has branded itself as providing a convenient, affordable and eco-friendly alternative to cardboard moving boxes. The company can expand by setting up additional corporate stores or by selling individual franchises. The co-founder...Starting at €8.20