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Strongest Families
Anne Snowdon; Alexander Smith; Heidi CrammCase IVEY-9B13M133-EEntrepreneurship, StrategyStrongest Families is a 12-week distance treatment program for children with various mental health disorders and their families. The program was started in Nova Scotia in 2001 to address issues of stigma, lack of access to primary care specialists and difficulty of obtaining care, especially in rural areas. To meet these needs, the program utilizes long-distance communication methods such as weekly telephone meetings with trained personnel who ar...Starting at €8.20
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DataUnison: The eBay Reseller Strategy
Rebecca A. Grant; Meghan StothersCase IVEY-9B07E014-EEntrepreneurship, Information TechnologiesIn 2005, e-business was on the rise again, and one of the companies that was doing well was eBay, the most successful online auction website. In addition to generating revenue, transactions on eBay also produced a substantial amount of data about purchases, prices and products. The chief executive officer (CEO) of the 18-month-old company, Advanced Economic Research Systems, Inc. (AERS) analyzed this data for consumers and businesses interested i...Starting at €8.20
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SickKids in Qatar - Responding to a Request for Proposal
Anne Snowdon; Alexander Smith; Heidi CrammCase IVEY-9B14M025-EEntrepreneurship, StrategyIn January 2005, the vice-president of International Affairs at the Hospital for Sick Children in Toronto, Ontario, must decide how to respond to a request for proposal from the Hamad Medical Corporation of Qatar. In order to reach its global mission of “Healthier Children, A Better World,” the Toronto hospital, which had an international reputation for excellence in pediatric medicine, had established an arm called SickKids International. In add...Starting at €8.20
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iStockphoto.com: Turning Community into Commerce
Rebecca A. Grant; Meghan StothersCase IVEY-9B07E013-EEntrepreneurship, Information TechnologiesWhen the founder of iStockphoto.com started the company in 2000, his objective was to share his vast collection of stock photography with graphic designers worldwide, and, in the process, help others do the same. By 2002, the organization was a respected and successful online community, but the founder and his partners now had to consider the profitability of their company. iStock was founded on community and collaboration - not commerce. Should ...Starting at €8.20