Ivey Business School (Canada)
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCase IVEY-9B20A030-EMarketing, StrategyIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Starting at €8.20
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCase IVEY-9B20A046-EEntrepreneurship, Marketing, StrategyWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Starting at €8.20
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Linc Pen and Plastics Limited: Creating a Brand from a New Product
Atanu Adhikari; Seema LallCase IVEY-9B21A003-EMarketingLinc Pen and Plastics Limited (LPPL) was a 40 year old Indian writing instruments company with a presence in over 50 countries through its sole brand Linc, a value brand that had a brand image of providing good quality products at a low price. Over the past year and half , LPPL had faced margin pressure due to a steep increase in the price of raw materials. In late 2019, Deepak Jalan, the managing director , decided not to disturb the brand equit...Starting at €8.20
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Spencer’s Retail Limited: Store Format and Private Label Decisions
Atanu Adhikari; Seema LallCase IVEY-9B20A077-EMarketing, StrategySpencer’s Retail, a fast-moving consumer goods retail chain in India, had been perceived as an expensive retailer exclusively for high-end consumers. A new sector head took over in 2013 and shifted the store from a positioning statement of “Taste the WorlStarting at €8.20
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Patanjali: Swadeshi Jeans or Foreign Shores
Rod E. White; Hari Bapuji; Marissa SanwaldCase IVEY-9B17M079-EEntrepreneurship, StrategyOver the past five years, Patanjali Ayurved Ltd. (Patanjali) had emerged as a major player in India's fast-moving consumer goods industry. Building on the capabilities of its two founders, the company had differentiated its products with a unique mix of Indian nationalism, yoga spiritualism, and natural/Ayurvedic ingredients. In combination with its low-price and low-cost position, this strategy had challenged the incumbent multinational and conv...Starting at €8.20
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Windermere Manor: Sustainability and Change
Chetan Joshi; Hari Bapuji; Ramasastry ChandrasekharCase IVEY-9B13C044-ELeadership and People Management, MarketingIn the hotel industry, the reuse of towels is considered a main step toward reducing hotels’ high carbon footprint. Windermere Manor, a private, high-end hotel, has established a routine to encourage its guests to reuse towels; however, the hotel’s towel-replacement rate exceeds its towel-reuse rate. The intended routine for identifying towels for reuse is not being followed, even by the hotels’ own housekeeping staff. The hotel's general manager...Starting at €8.20
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New Jersey Temple Construction: Social Inequalities and Modern Slavery
Pardeep Singh Attri; Vivek Soundararajan; Hari BapujiCase IVEY-W27261-EStrategyOn May 11, 2021, US federal agents raided the premises of a Bochasanwasi Akshar Purushottam Swaminarayan Sanstha (BAPS) temple in New Jersey and freed dozens of workers who had been operating under modern slavery conditions. Shortly afterward, six workers filed a class-action lawsuit against BAPS at the United States District Court, District of New Jersey. The lawsuit solicited to address the violation of the laws applied to workers, including la...Starting at €8.20