Ivey Business School (Canada)
- Case
B9 Beverages: From Start-Up to Scale-Up
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A008-EPublished: Mar 7, 2019Reviewed: Mar 7, 2019Language: English - Case
Super Shampoo Products and the Indian Mass Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A026-EPublished: Nov 30, 2010Language: English - Case
Himalaya Shampoo: Building a Differentiated Brand Image
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A018-EPublished: Aug 19, 2013Reviewed: Nov 13, 2014Language: English - Case
Ethnic Consumers Consulting
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A030-EPublished: Feb 10, 2011Language: English - Case
Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A032-EPublished: Oct 25, 2011Reviewed: Jan 30, 2012Language: English - Case
Himalaya Face Wash: Brand Associations and Lifestyles
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A059-EPublished: Dec 12, 2012Reviewed: Mar 2, 2016Language: English - Case
Shiny Provision Store: Retailing Challenges in the Indian Context
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A017-EPublished: Oct 5, 2010Reviewed: Oct 13, 2010Language: English - Case
Unilever: Using Horlicks’s Brand Equity to Lead
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A021-EPublished: Mar 18, 2020Reviewed: Mar 18, 2020Language: English - Case
Should Mahindra Reva Strengthen Its Market Position in India
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M126-EPublished: Jul 18, 2016Reviewed: Jul 18, 2016Language: English - Case
HDFC Life Insurance: Building a Service Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A049-EPublished: Oct 24, 2012Reviewed: Sep 8, 2014Language: English